Camping · Germany
+57%
ARPU
A preview of available pitches directly on the search page raised booking intent.
Read the success story →Varify.io vs. Kameleoon:The Direct Comparison
Two European tools, both with published prices. The difference is what the price is measured in: tracked users with a quota, or a flat rate per domain.
30-day trial, no credit card, no setup fees.
Over 2,700 teams rely on Varify.
What sets Varify apart
- ✓Flat price per domain available
- ✓Evaluation in your own analytics possible
- ✓Company and hosting in Germany
- ✓Cookieless — no cookies, no personal data
Varify and Kameleoon on G2
Reviews from verified users of both products.
Pricing and billing compared
Kameleoon publishes a starting price, and so do we. What the two prices are measured in is not the same, and that is what decides your invoice in year three.
Criterion
Kameleoon
Varify
Pricing published
Yes, for the published plan: PBX Starter is $495 per month for 50,000 monthly tracked users and up to 10 experiments; Enterprise is on request.
Yes, on the pricing page.
Billing basis
Two models, and you pick one: monthly tracked users with a quota, or — on Enterprise — monthly unique visitors averaged over the last twelve months.
One flat price per domain, independent of traffic — no per-visitor fee and no monthly visitor cap.
Feature scope
Starter covers web experiments with prompt-based building, sequential testing and the segmentation criteria. Feature management, personalization, mobile app testing, the code editor and the bandits are Enterprise.
One product. Every experiment type and personalization is included.
Cost per team member
No public information. The published limits are the traffic quota and, on Starter, ten experiments.
None. Seats are not part of the price.
Who builds the experiment
A visual editor and prompt-based experiment building on every plan; the code editor starts at Enterprise.
Marketing works in the visual editor, and the AI writes the code for the edge cases.
Privacy, company and hosting
A first-party visitor code in a cookie or local storage. Kameleoon is French and hosts in country clusters, including a German one; self-hosting and on-premises are offered.
Cookieless via local storage. German company, hosted in Frankfurt, DPA in German and English.
Every plan, price and billing model in detail
See pricing →As of 18 September 2026. Kameleoon information from publicly available sources: the vendor's plan page, its user manual and developer documentation, and review platforms. Prices exclude tax and only the Starter plan is published, so the individual quote always takes precedence.
How many websites moved from Kameleoon to Varify
The analysis shows the movement between Varify and the other vendors: how many websites Varify gained from a vendor, how many went the other way, and what remains net.
85
websites moved from Kameleoon to Varify during the period measured by BuiltWith
If you are weighing this up right now: in the demo we work through your actual numbers instead of interpreting market data.
Source: BuiltWith, Customer Gain Totals, retrieved 21 Nov 2025
Feature comparison: Kameleoon and Varify
Every feature side by side, including the ones where Kameleoon comes out ahead — and where a capability only starts at Enterprise, the row says so.
✓available
–not available
?no public information
FeatureKameleoonVarify
Flat price per domain available
Kameleoon bills by tracked users or by monthly unique visitors. Varify bills a flat price per domain, whatever the traffic.
Multiple domains in one contract
Not published; what is counted is traffic, not domains. At Varify via credits, 1 credit = 1 domain per month.
Pricing published
Both publish. Kameleoon lists the Starter plan at $495 per month for 50,000 tracked users, Enterprise on request; Varify lists the flat price per domain.
Company and hosting in the EU
Kameleoon is a French company and hosts in country clusters, including a German one, with self-hosting and on-premises offered. Varify is a German company hosting in Germany.
A/B experiments
Split URL experiments
Multivariate experiments
Multipage and funnel experiments
Server-side experiments
Kameleoon's feature management with server-side SDKs is an Enterprise capability. Varify via API; dedicated SDKs are not available yet, so Kameleoon offers more here.
Experiments in native apps via SDK
Mobile app testing is an Enterprise capability at Kameleoon. Varify covers the web; if you need experiments inside native apps, Kameleoon is the better fit.
Feature-flag experiments
Feature management is an Enterprise capability. At Varify via the API for server-side experiments.
Visual editor without developers
Code editor for JavaScript and CSS
At Kameleoon the code editor starts at Enterprise; at Varify it is in every plan.
AI assistant for variants
Kameleoon's prompt-based experimentation is in the Starter plan. At Varify via Prompt Based Experimentation.
Ready-made widgets (pop-up, USP bar, exit intent)
Kameleoon publishes no widget library. At Varify as Campaign Booster.
Anti-flicker protection
Kameleoon documents an anti-flicker technique that hides the page while the asynchronous script loads. Varify snippet: 11.5 KB.
Changes go live without a deploy
AI writes variant code from a prompt
Kameleoon builds the experiment from a prompt, in the Starter plan. At Varify as Prompt Based Experimentation, 1 AI credit per variant.
AI audit with prioritized experiment ideas
Not published. AI CRO Audit: up to 10 ideas per page, with severity and an estimated CVR impact.
Control from your own LLM (MCP)
Kameleoon publishes no MCP server. At Varify as Varify MCP.
AI-assisted result interpretation
Not published as a named feature.
Evaluation in your own analytics possible
Kameleoon is warehouse-native: BigQuery works as a source for targeting and as a destination for results, and GA4 is integrated. Varify can evaluate entirely in the customer's system.
Automatic import of existing analytics goals
Not published; the GA4 integration carries Kameleoon's data into GA4.
BigQuery analysis
In both directions — as a source for audience targeting and as a destination for campaign results.
Bayesian statistics
Kameleoon offers frequentist, Bayesian and sequential methods, plus CUPED.
Frequentist statistics selectable
At Kameleoon the frequentist test runs by default. Varify additionally offers one- and two-tailed testing.
Heatmaps and session recordings
Kameleoon documents no heatmaps or session recordings of its own. Varify has none either and does not replace Hotjar or Clarity.
Segmentation by device and source
Kameleoon publishes more than 40 segmentation criteria, among them traffic type and acquisition channel.
Device and operating system
Geo and language
UTM and query parameters
Referrer
At Kameleoon as referring website URL and landing page URL.
Cookie, session and local storage
Browser cookie is a published condition; the visitor code itself lives in a cookie or local storage.
Login state and custom JavaScript
Kameleoon's custom JavaScript condition returns true or false per visitor.
URL match and patterns
CSS selector as a condition
At Kameleoon as “element on the page”, which runs querySelectorAll until the DOM is ready.
JavaScript condition
Exclude internal IPs
Not published as a named feature; the custom JavaScript condition can do it.
Named contact person
Enterprise comes with a dedicated support team; Starter has the academy, Slack and the documentation.
Guaranteed response time
Not published.
Guided onboarding
Not published. Starter lists the academy, Slack and documentation.
Works without cookies
Kameleoon can keep the visitor code in local storage instead of a cookie, and recommends running before consent without tracking. Varify stores the assignment in local storage.
No personal data stored
Kameleoon documents what the client side collects and offers a consent policy per campaign.
SSO via Azure or SAML
SAML 2.0 and OpenID Connect, with Okta and Microsoft Entra ID named.
Two-factor authentication
Multi-factor authentication for the account.
DPA in German
Kameleoon publishes its GDPR documentation in English and French.
Support for penetration tests
Not published. Kameleoon publishes ISO 27001 and SOC 2 certification.
Visual editor, targeting, personalization, BigQuery — the full feature set
Explore all features →As of 18 September 2026
Source: Claude Research, September 2026. All competitor information comes from publicly available sources: vendor websites, product documentation, app store listings and review platforms. Last checked on 18 September 2026. Feature sets and plan limits change constantly, and the vendor's own statement always takes precedence. If a row is out of date, email us at hello@varify.io and we will correct it.
Switching to Varify in three steps
Add the snippet, launch your first experiment, analyze what you learn. The AI CRO Audit supplies the idea, Prompt Based Experimentation builds the variant — you describe it in one sentence.
0115 minutes
Add the snippet
Via your tag manager or straight into the head. We check the implementation and the anti-flicker setup.
0230 minutes
Launch your first experiment
Varify picks up the goals from your existing analytics setup. Build the variant in the visual editor, or describe it as a prompt.
03runs alongside
Analyse and learn
Analyse in Varify or in your own analytics — with the same goal definitions you use today.
Start free
Experiments still running with your current vendor can keep running until you stop them. We are there for the launch.
AI CRO Audit, Prompt Based Experimentation, Varify MCP
More on the AI features →Cookieless, no personal data, German company hosting in Germany
More on data protection →Results from real experiments
Three examples from customer programmes. Each story shows how the number was reached.
Camping · Germany
Auto glass · Germany
+33.7%
booking rate
A before-and-after of the windscreen repair replaced the list of USPs — and the booking rate rose sharply.
Read the success story →
Software · Germany
+16%
sales
Real user numbers and star ratings in the hero area built trust where a product claim had not.
Read the success story →Frequently asked questions
In two places. The AI CRO Audit analyzes a URL and returns up to 10 prioritized experiment ideas with a severity rating and an estimated CVR impact. Prompt Based Experimentation then builds the variant and its code from a description in plain language. Varify MCP lets you drive both from your own LLM. It is billed in AI credits, and Growth and Pro include 3 per month.
You pay a flat price per domain, regardless of visitor numbers — with your own analytics or with Varify tracking. The price is published openly on the pricing page.
Kameleoon publishes one figure: PBX Starter from $495 per month, for 50,000 monthly tracked users and up to 10 experiments. Everything beyond that — unlimited experiments and traffic, feature management, personalization, mobile app testing, the code editor — is the Enterprise plan, priced on request against your monthly unique visitors. Varify charges a flat price per domain with no traffic ceiling.
They keep running until you stop them. Varify rebuilds the active variants including targeting, both snippets run in parallel, and the numbers are cross-checked before the old tool is switched off.
Snippet and goals are done in a morning, and the first experiment usually goes live in the same week. Experiments with your current vendor can keep running as long as you like.
No. Varify stores the variant assignment in local storage, without personal data. Whether that needs consent on your site is a decision for you and your data protection officer.
That is out of date. Varify has its own analysis, and you can additionally or instead evaluate in GA4, BigQuery, Matomo, Piwik PRO or PostHog. You decide which number is the one that counts.
Kameleoon is a trademark of Kameleoon SAS. Varify.io has no commercial relationship with Kameleoon. All competitor information comes from publicly available sources as of the date stated and may change. The vendor's own offer always takes precedence.