A/B tests live
in less than a minute.
Describe your hypothesis. Varify AI builds the variation, writes the code and launches the test directly on your site. No briefing, no dev sprint.
2,700+ teams test with Varify
Good ideas die in the backlog.
Idea, briefing, design, dev, QA, launch. Weeks pass before a single test goes live. And every test ties up developers who should be working on the roadmap.
Hypotheses gather dust in the backlog because implementation takes too much effort.
Frontend, QA and deployment eat time your roadmap needs.
"No time for testing" is the most common reason testing programs fall asleep.
You describe the hypothesis.
The AI builds the test.
The AI reads your page's HTML and styles, creates a variation that matches your website design and writes clean JavaScript. Refine it by prompt or jump straight into the code.
Describe your idea in plain language. No technical details needed.
On-brand: fonts, colors and components match your site. Refine by prompt or edit the code.
Review, approve, launch. Goals are imported from GA4 automatically.
A/B tests in seconds.
Describe. Generate. Test.
Varify generates test ideas automatically based on your website, or you describe your experiment in plain language. The AI Assistant creates the variation, writes the code and builds the experiment fully automatically. No developers, no manual effort.
A product landing page is turned into a full e-commerce PDP with image gallery and buy box, by prompt.
A long list of all cuts and sizes becomes a two-step selection: first the cut, then the matching size.
The original page has no filters. A few prompts produced a complete filter section across all available vehicles.
An additional secondary CTA was added and the static logo carousel replaced by a dynamically rotating version.
The category page switches from a 4-column to a 3-column layout to give individual products more emphasis.
A plan column is extended with a new element that highlights an included AI feature.
Not sure what to test? The AI knows.
AI Research runs an AI CRO audit on your key pages, finds conversion barriers and turns them into prioritized test ideas. Optionally connect GA4 and the ideas are based on your real website data, not just on what the page looks like. Every finding is a ready-made hypothesis you hand over to Prompt Based Experimenting in one click.
Example data · analyzed from your GA4
Results everyone on your team understands.
The AI sums up every test in plain language: what won, how certain the result is and what to test next. Calculated on your own GA4 and BigQuery data, so on the numbers you already trust.
Classic CRO process vs. Varify AI
Built for every team that tests.
Product pages, cart and checkout. Describe the idea, Varify AI builds the variation for your shop.
Ship test ideas for every client without waiting on developer capacity.
Landing pages, pricing and forms. Validate messaging before you roll it out.
G2 REVIEWS
Your next test is one prompt away.
Choose how you want to get started.
30 minutes with a CRO expert, live on your site.
Prefer to try it yourself? Add the snippet and get going.
GDPR-compliant · cookie-less · hosted in the EU · Fixed price per domain, regardless of traffic