Camping · Germany
+57%
ARPU
A preview of available pitches directly on the search page raised booking intent.
Read the success story →Varify.io vs. AB Tasty:The Direct Comparison
Everything a running CRO program needs — with a published price per domain instead of a plan built around your quote.
15-day trial, no credit card, no setup fees.
Over 2,700 teams rely on Varify.
What sets Varify apart
- ✓Flat price per domain available
- ✓Evaluation in your own analytics possible
- ✓Company and hosting in Germany
- ✓Cookieless — no cookies, no personal data
Varify and AB Tasty on G2
Reviews from verified users of both products.
Pricing and billing compared
AB Tasty publishes its plan table in full but no amounts — the price comes out of a proposal. What can be compared is the billing mechanism, and that is what decides your invoice in year three.
Criterion
AB Tasty
Varify
Pricing published
Partly. The three plans and every feature in them are published; the amounts are not — the plan page offers a custom proposal instead of fixed plans.
Yes, on the pricing page.
Billing basis
Monthly Tracked Users, across the Wingify products you license. Bundling several products is offered as a discount, not as a published rate.
One flat price per domain, independent of traffic — no per-visitor fee and no monthly visitor cap.
Feature scope
Three tiers. Multivariate and cross-domain testing start at Pro; the widget library, single sign-on, API access and the account manager at Enterprise.
One product. Every experiment type and personalization is included.
Cost per team member
No public information.
None. Seats are not part of the price.
Who builds the experiment
A visual and a code editor on every plan, with a QA assistant for checking a campaign before it goes live.
Marketing works in the visual editor, and the AI writes the code for the edge cases.
Privacy, company and hosting
First-party cookies with consent handling. Data centres in the US, the EU and India; AB Tasty is French, and the combined company goes to market as Wingify.
Cookieless via local storage. German company, hosted in Frankfurt, DPA in German and English.
Every plan, price and billing model in detail
See pricing →As of 18 September 2026. AB Tasty information from publicly available sources: the Wingify plan table that abtasty.com/pricing now redirects to, AB Tasty's own support and developer documentation, and review platforms. No amounts are published, so the individual quote always takes precedence.
Feature comparison: AB Tasty and Varify
Every feature side by side, including the ones where AB Tasty comes out ahead — and where a feature only starts at a higher plan, the row says which.
✓available
–not available
?no public information
FeatureAB TastyVarify
Flat price per domain available
AB Tasty bills by Monthly Tracked Users and prices every plan individually. Varify bills a flat price per domain, whatever the traffic.
Multiple domains in one contract
Cross-domain testing starts at the Pro plan. At Varify via credits, 1 credit = 1 domain per month.
Pricing published
The plan table is published in full, the amounts are not. Varify lists the flat price per domain.
Company and hosting in the EU
AB Tasty is a French company and the platform offers data centres in the EU as well as the US and India. Since the merger the combined company goes to market as Wingify, whose VWO side sits in India. Varify is a German company hosting in Germany.
A/B experiments
Split URL experiments
On every plan; the advanced redirection settings start at Pro and redirect variations at Enterprise.
Multivariate experiments
From the Pro plan.
Multipage and funnel experiments
Multi-page campaigns on every plan, funnel tracking at Enterprise.
Server-side experiments
Through Feature Management, with open-source SDKs in more than ten languages. Varify via API; dedicated SDKs are not available yet, so AB Tasty offers more here.
Experiments in native apps via SDK
Mobile app testing is part of the platform. Varify covers the web; if you need experiments inside native apps, AB Tasty is the better fit.
Feature-flag experiments
Feature Management is part of the platform. At Varify via the API for server-side experiments.
Visual editor without developers
Code editor for JavaScript and CSS
AI assistant for variants
Wingz AI suggests alternative copy for existing text, on every plan. At Varify via Prompt Based Experimentation.
Ready-made widgets (pop-up, USP bar, exit intent)
The widget library and its triggers start at the Enterprise plan. At Varify as Campaign Booster, in every plan.
Anti-flicker protection
AB Tasty recommends the synchronous tag in the head so changes apply before the page paints. Varify snippet: 11.5 KB.
Changes go live without a deploy
AI writes variant code from a prompt
AI audit with prioritized experiment ideas
Not published. AI CRO Audit: up to 10 ideas per page, with severity and an estimated CVR impact.
Control from your own LLM (MCP)
Wingz AI Core includes an MCP server without behavioural analytics data; the version with it is a paid upgrade. At Varify as Varify MCP.
AI-assisted result interpretation
Wingz AI Core includes AI Analyze with every product.
Evaluation in your own analytics possible
AB Tasty integrates GA4 and exports to your data warehouse, but the statistics stay in AB Tasty. Varify can evaluate entirely in the customer's system.
Automatic import of existing analytics goals
Not published; the GA4 integration sends AB Tasty's data into GA4, not the other way round.
BigQuery analysis
AB Tasty's data-warehouse integration exports to BigQuery on a daily schedule.
Bayesian statistics
AB Tasty reports a chance to win and a 95 % confidence interval on the gain.
Frequentist statistics selectable
Heatmaps and session recordings
Heatmaps and session recordings inside the campaign report, from the Pro plan. Varify has none and does not replace Hotjar or Clarity.
Segmentation by device and source
Basic device targeting on every plan, the advanced targeting from Pro.
Device and operating system
Advanced device targeting from the Pro plan.
Geo and language
Geo targeting from the Pro plan.
UTM and query parameters
From the Pro plan.
Referrer
Cookie, session and local storage
Cookie-based targeting from the Pro plan.
Login state and custom JavaScript
JavaScript variable targeting from Pro.
URL match and patterns
CSS selector as a condition
Page targeting by CSS selector and code is an Enterprise feature.
JavaScript condition
The JavaScript trigger starts at the Enterprise plan.
Exclude internal IPs
Internal IP exclusion on every plan; IP-based targeting at Enterprise.
Named contact person
A dedicated account manager comes with the Enterprise plan.
Guaranteed response time
The plan table states a first response time per plan, counted in working days.
Guided onboarding
Self-paced training videos are listed on every plan; a guided onboarding is not published.
Works without cookies
AB Tasty sets first-party cookies holding the visitor ID, campaign history and session timestamps, and can be configured to wait for consent. Varify stores the assignment in local storage.
No personal data stored
The cookie carries campaign and session history, and proof of consent is stored for 13 months. AB Tasty acts as processor, you as controller.
SSO via Azure or SAML
Single sign-on is an Enterprise feature.
Two-factor authentication
Two-factor authentication by app or email, on every plan, at user and workspace level.
DPA in German
AB Tasty publishes its GDPR documentation in English and French.
Support for penetration tests
Not published. AB Tasty publishes its ISO 27001 certification.
Visual editor, targeting, personalization, BigQuery — the full feature set
Explore all features →As of 18 September 2026
Source: Claude Research, September 2026. All competitor information comes from publicly available sources: vendor websites, product documentation, app store listings and review platforms. Last checked on 18 September 2026. Feature sets and plan limits change constantly, and the vendor's own statement always takes precedence. If a row is out of date, email us at info@varify.io and we will correct it.
Switching to Varify in three steps
Add the snippet, launch your first experiment, analyze what you learn. The AI CRO Audit supplies the idea, Prompt Based Experimentation builds the variant — you describe it in one sentence.
0115 minutes
Add the snippet
Via your tag manager or straight into the head. We check the implementation and the anti-flicker setup.
0230 minutes
Launch your first experiment
Varify picks up the goals from your existing analytics setup. Build the variant in the visual editor, or describe it as a prompt.
03runs alongside
Analyse and learn
Analyse in Varify or in your own analytics — with the same goal definitions you use today.
Start free
Experiments still running with your current vendor can keep running until you stop them. We are there for the launch.
AI CRO Audit, Prompt Based Experimentation, Varify MCP
More on the AI features →Cookieless, no personal data, German company hosting in Germany
More on data protection →Results from real experiments
Three examples from customer programmes. Each story shows how the number was reached.
Camping · Germany
Auto glass · Germany
+33.7%
booking rate
A before-and-after of the windscreen repair replaced the list of USPs — and the booking rate rose sharply.
Read the success story →
Software · Germany
+16%
sales
Real user numbers and star ratings in the hero area built trust where a product claim had not.
Read the success story →Frequently asked questions
In two places. The AI CRO Audit analyzes a URL and returns up to 10 prioritized experiment ideas with a severity rating and an estimated CVR impact. Prompt Based Experimentation then builds the variant and its code from a description in plain language. Varify MCP lets you drive both from your own LLM. It is billed in AI credits, and Growth and Pro include 3 per month.
You pay a flat price per domain, regardless of visitor numbers — with your own analytics or with Varify tracking. The price is published openly on the pricing page.
AB Tasty publishes its three plans and everything in them, but no amounts: billing is based on Monthly Tracked Users across the products you license, and the binding figure only appears in the proposal. Varify's prices are public on our pricing page.
They keep running until you stop them. Varify rebuilds the active variants including targeting, both snippets run in parallel, and the numbers are cross-checked before the old tool is switched off.
Snippet and goals are done in a morning, and the first experiment usually goes live in the same week. Experiments with your current vendor can keep running as long as you like.
No. Varify stores the variant assignment in local storage, without personal data. Whether that needs consent on your site is a decision for you and your data protection officer.
That is out of date. Varify has its own analysis, and you can additionally or instead evaluate in GA4, BigQuery, Matomo, Piwik PRO or PostHog. You decide which number is the one that counts.
AB Tasty is a trademark of AB Tasty SAS; VWO and Wingify are trademarks of Wingify Software Pvt. Ltd. Varify.io has no commercial relationship with either. All competitor information comes from publicly available sources as of the date stated and may change. The vendor's own offer always takes precedence.