Feature Deployment
Roll out a winning variation to all visitors with one click – no developer needed.
Roadmap
What we're building right now – and what we've shipped recently.
Planned
Test Idea Hub
Collect, prioritize and share test ideas with your team in one place.
In progress
GA4: Web Analytics Audit
A new AI audit for your GA4 property, alongside the AI CRO Audit. Details follow at release.
80%
Improvements in Experiment Creation
A clearer setup flow that takes you from idea to a running experiment in fewer steps.
70%
SOC 2 Certification
An independent audit of our security controls, on top of GDPR compliance and EU hosting.
62%
Simple click and heat maps for comparing experiment variations
See where visitors click and how far they scroll on the original and each variation, compared in one view.
46%
PBX: Figma Import
Import a Figma design and let Prompt-Based Experimentation turn it into a variation.
34%
Latest releases
JS/CSS Experiment
JavaScript or CSS added at the experiment level is executed for all variations, including the original.
Varify Real-Time Tracking
Varify now provides its own A/B test tracking alongside your analytics data – available in real time, unlike GA4.
Custom JS Integration
Freely define how and in what format Varify experiment data is sent – to work with any tool.
Adobe Analytics Integration
Connect your experiments to Adobe Analytics and analyze them directly there.
Looking for older releases? Every update is documented in our changelog.
Try these features yourself
Start testing for free or let us walk you through Varify in a short demo.