GA4: Web Analytics Audit
A new AI audit for your GA4 property, alongside the AI CRO Audit. Details follow at release.
80%
Varify Roadmap
Where Varify is heading
See what we're building right now, what comes next and what just shipped – updated as we go.
Roadmap
Last updated Nov 5, 2026Now
In developmentImprovements in Experiment Creation
A clearer setup flow that takes you from idea to a running experiment in fewer steps.
70%
SOC 2 Certification
An independent audit of our security controls, on top of GDPR compliance and EU hosting.
62%
Simple click and heat maps for comparing experiment variations
See where visitors click and how far they scroll on the original and each variation, compared in one view.
46%
PBX: Figma Import
Import a Figma design and let Prompt-Based Experimentation turn it into a variation.
34%
Next
Planned for the coming monthsFeature Deployment
Roll out a winning variation to all visitors with one click – no developer needed.
Test Idea Hub
Collect, prioritize and share test ideas with your team in one place.
Recently shipped
The latest releases at a glance. Every update, with details and screenshots, lives in the changelog.
Open changelog (opens in a new tab)- 17Oct2026JS/CSS ExperimentJavaScript or CSS added at the experiment level is executed for all variations, including the original.
- 18Sep2026Varify Real-Time TrackingVarify now provides its own A/B test tracking alongside your analytics data – available in real time, unlike GA4.
- 1Sep2026Custom JS IntegrationFreely define how and in what format Varify experiment data is sent – to work with any tool.
- 1Sep2026Adobe Analytics IntegrationConnect your experiments to Adobe Analytics and analyze them directly there.
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