Camping · Germany
+57%
ARPU
A preview of available pitches directly on the search page raised booking intent.
Read the success story →Varify.io vs. Convert:The Direct Comparison
Convert publishes its prices, and so do we. The difference is what the price is measured in: tested users with overage, or a flat rate per domain.
30-day trial, no credit card, no setup fees.
Over 2,700 teams rely on Varify.
What sets Varify apart
- ✓Flat price per domain available
- ✓Evaluation in your own analytics possible
- ✓Company and hosting in Germany
- ✓Cookieless — no cookies, no personal data
Varify and Convert on G2
Reviews from verified users of both products.
Pricing and billing compared
Convert is one of the few vendors that publishes everything — plans, limits and overage. So this table compares what the two prices are measured in, because that is what decides your invoice in year three.
Criterion
Convert
Varify
Pricing published
Yes, in full: Growth $299 and Pro $420 per month paid annually, Enterprise on request.
Yes, on the pricing page.
Billing basis
Monthly Tested Users. Growth and Pro both start at 100K per month; above that the plan steps up, and overuse costs $399 per extra 100K on Growth, $699 per 250K on Pro.
One flat price per domain, independent of traffic — no per-visitor fee and no monthly visitor cap.
Feature scope
Multivariate, multi-page, full-stack, sequential testing, geotargeting and SSO start at Pro.
One product. Every experiment type and personalization is included.
Cost per team member
No seat fee. The limits sit elsewhere: Growth allows 5 projects, 5 experiments per project and 10 domains.
None. Seats are not part of the price.
Who builds the experiment
A visual editor and a code editor on every plan.
Marketing works in the visual editor, and the AI writes the code for the edge cases.
Privacy, company and hosting
First-party cookies with a six-month lifetime, EU servers in Frankfurt on every plan. The company is US-based (Convert Insights Inc.).
Cookieless via local storage. German company, hosted in Frankfurt, DPA in German and English.
Every plan, price and billing model in detail
See pricing →As of 18 September 2026. Convert information from Convert's own published pricing page, including its per-plan feature table. Prices exclude tax; the vendor's own quote always takes precedence.
How many websites moved from Convert to Varify
The analysis shows the movement between Varify and the other vendors in the A/B testing market. The table beside it is the source, row by row.
132
websites moved from Convert to Varify during the period measured by BuiltWith
If you are weighing this up right now: in the demo we work through your actual numbers instead of interpreting market data.
Source: BuiltWith, Customer Gain Totals, retrieved 21 Nov 2025
Feature comparison: Convert and Varify
Every feature side by side, including the ones where Convert comes out ahead — and on this page that is more of them than usual.
✓available
–not available
?no public information
FeatureConvertVarify
Flat price per domain available
Convert bills by Monthly Tested Users and charges for overuse — $399 per extra 100K on Growth. Varify bills a flat price per domain, whatever the traffic.
Multiple domains in one contract
Convert: 10 domains on Growth, unlimited from Pro. At Varify via credits, 1 credit = 1 domain per month.
Pricing published
Both publish. Convert lists plans, limits and overage; Varify lists the flat price per domain.
Company and hosting in the EU
Convert states EU servers in Frankfurt on every plan, but the company is US-based (Convert Insights Inc.). Varify is a German company hosting in Germany.
A/B experiments
Split URL experiments
Multivariate experiments
At Convert from the Pro plan. At Varify in every plan.
Multipage and funnel experiments
At Convert from the Pro plan.
Server-side experiments
Convert Full Stack, from the Pro plan. Varify via API.
Experiments in native apps via SDK
Convert covers this with Full Stack from the Pro plan. Varify covers the web; if you need experiments inside native apps, Convert is the better fit.
Feature-flag experiments
At Convert with Full Stack from Pro. At Varify via the API for server-side experiments.
Visual editor without developers
Code editor for JavaScript and CSS
AI assistant for variants
Convert Intelligence® is in beta and Convert does not state whether it writes variant code. At Varify via Prompt Based Experimentation.
Ready-made widgets (pop-up, USP bar, exit intent)
Convert: custom pop-ups from the Pro plan. At Varify as Campaign Booster.
Anti-flicker protection
Convert ships anti-flicker by default. Varify snippet: 11.5 KB.
Changes go live without a deploy
AI writes variant code from a prompt
Convert Intelligence® is in beta with no published scope. At Varify as Prompt Based Experimentation, 1 AI credit per variant.
AI audit with prioritized experiment ideas
Not published by Convert. AI CRO Audit: up to 10 ideas per page, with severity and an estimated CVR impact.
Control from your own LLM (MCP)
Both ship an MCP server — Convert on every plan, Varify as Varify MCP.
AI-assisted result interpretation
Not published by Convert.
Evaluation in your own analytics possible
Convert integrates 90+ tools and exports raw data from the Pro plan, but the evaluation lives in Convert. Varify can evaluate entirely in the customer's system.
Automatic import of existing analytics goals
Not published by Convert.
BigQuery analysis
Convert offers raw-data export from the Pro plan; BigQuery is not named as an integration.
Bayesian statistics
Convert runs a combined frequentist and Bayesian engine on every plan.
Frequentist statistics selectable
Both offer it. Convert on every plan, Varify with one- and two-tailed testing.
Heatmaps and session recordings
Convert Signals® and heatmaps are included on every plan. Varify has none and does not replace Hotjar or Clarity.
Segmentation by device and source
Device and operating system
Geo and language
At Convert, language targeting is on every plan and geotargeting starts at Pro.
UTM and query parameters
Referrer
Cookie, session and local storage
Login state and custom JavaScript
URL match and patterns
CSS selector as a condition
Not named in Convert's published feature table.
JavaScript condition
Exclude internal IPs
Not named in Convert's published feature table.
Named contact person
Convert: account manager from the Pro plan.
Guaranteed response time
Convert: a service level agreement on the Enterprise plan.
Guided onboarding
At Convert from the Pro plan.
Works without cookies
Convert sets first-party cookies with a six-month lifetime. Varify stores the assignment in local storage.
No personal data stored
Convert states its cookie is non-PII.
SSO via Azure or SAML
At Convert from the Pro plan.
Two-factor authentication
Convert: multi-factor login on every plan.
DPA in German
Not published by Convert.
Support for penetration tests
Not published by Convert.
Visual editor, targeting, personalization, BigQuery — the full feature set
Explore all features →As of 18 September 2026
Source: Claude Research, September 2026. All competitor information comes from publicly available sources: vendor websites, product documentation, app store listings and review platforms. Last checked on 18 September 2026. Feature sets and plan limits change constantly, and the vendor's own statement always takes precedence. If a row is out of date, email us at hello@varify.io and we will correct it.
Switching to Varify in three steps
Add the snippet, launch your first experiment, analyze what you learn. The AI CRO Audit supplies the idea, Prompt Based Experimentation builds the variant — you describe it in one sentence.
0115 minutes
Add the snippet
Via your tag manager or straight into the head. We check the implementation and the anti-flicker setup.
0230 minutes
Launch your first experiment
Varify picks up the goals from your existing analytics setup. Build the variant in the visual editor, or describe it as a prompt.
03runs alongside
Analyse and learn
Analyse in Varify or in your own analytics — with the same goal definitions you use today.
Start free
Experiments still running with your current vendor can keep running until you stop them. We are there for the launch.
AI CRO Audit, Prompt Based Experimentation, Varify MCP
More on the AI features →Cookieless, no personal data, German company hosting in Germany
More on data protection →Results from real experiments
Three examples from customer programmes. Each story shows how the number was reached.
Camping · Germany
Auto glass · Germany
+33.7%
booking rate
A before-and-after of the windscreen repair replaced the list of USPs — and the booking rate rose sharply.
Read the success story →
Software · Germany
+16%
sales
Real user numbers and star ratings in the hero area built trust where a product claim had not.
Read the success story →Frequently asked questions
In two places. The AI CRO Audit analyzes a URL and returns up to 10 prioritized experiment ideas with a severity rating and an estimated CVR impact. Prompt Based Experimentation then builds the variant and its code from a description in plain language. Varify MCP lets you drive both from your own LLM. It is billed in AI credits, and Growth and Pro include 3 per month.
You pay a flat price per domain, regardless of visitor numbers — with your own analytics or with Varify tracking. The price is published openly on the pricing page.
Convert publishes its prices: Growth from $299 per month and Pro from $420 per month when paid annually, Enterprise on request. Both start at 100K tested users per month, and going over costs extra — $399 per additional 100K on Growth. Varify charges a flat price per domain with no traffic ceiling.
They keep running until you stop them. Varify rebuilds the active variants including targeting, both snippets run in parallel, and the numbers are cross-checked before the old tool is switched off.
Snippet and goals are done in a morning, and the first experiment usually goes live in the same week. Experiments with your current vendor can keep running as long as you like.
No. Varify stores the variant assignment in local storage, without personal data. Whether that needs consent on your site is a decision for you and your data protection officer.
That is out of date. Varify has its own analysis, and you can additionally or instead evaluate in GA4, BigQuery, Matomo, Piwik PRO or PostHog. You decide which number is the one that counts.
Convert and Convert Experiences are trademarks of Convert Insights Inc. Varify.io has no commercial relationship with Convert Insights. All competitor information comes from publicly available sources as of the date stated and may change. The vendor's own offer always takes precedence.