Your next A/B test is only
one Prompt away. The A/B testing platform,
that scales with you

Transparent pricing. Unlimited Traffic. Powerful testing.

Varify's AI assistant turns your idea into a finished experiment. The results end up directly in your analytics tool - one data source, no contradictions.

Book a demo call now Book demo Try it free for 15 days

New: A/B tests from a single prompt

#42 · product-page-cta Variation 1 AI builder

shop / product / div.buy-box

89,90 € In stock

Add to cart

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Free returns · Ships in 24 h · 2-year warranty

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Live · 50/50 traffic

Goal: Add to cart 10 days running +27 % uplift

Original 5.8 %

Variation 1 7.4 %

Significance 97 % Declare winner

2,700 teams worldwide already rely on Varify

2,700+ teams · Unlimited Traffic

2,700 teams worldwide already rely on Varify

Our Mission: Making A/B testing affordable and accessible for everyone

Everything you need to test with confidence

Experimentation & AI

Full toolkit, powered by AI

Describe your idea in a prompt and the Varify AI assistant turns it into a finished experiment. Client-side or server-side, as A/B, multi variation or split URL test, or as personalization, connected to your stack through 20+ integrations.

Explore features

Security & speed

<30ms

Load time of the 11.5 kb snippet

Secure and lightning fast

Servers in the EU, via AWS and Cloudflare.

Support

Real CRO experts on your side

15+ years of CRO experience

Support within 4 working hours

Support in 7 languages

Data privacy

GDPR-compliant & cookieless

No cookies, no personal data stored. Hosted in the EU.

GDPR EU AI Act Swiss FADP UK Data Protection Act CCPA HIPAA DORA SOC 2Soon

New: Varify PBX

A/B tests in seconds.
Describe. Generate. Test.

Varify automatically generates test ideas based on your website - or you can describe your experiment in natural language. The AI Assistant creates the variation, writes the code and builds the experiment fully automatically. Without developers, without manual effort.

Book a demo call Learn more about Varify AI

Trust the leading A/B testing platform developed in Germany

G2 REVIEWS4.9 (57)★★★★★

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Why More Than 2,700 Teams Choose Varify

Single Source of Truth

You do not need to set up new tracking

Your analytics tool already provides all the data you need. Varify uses this directly for result evaluation and completely refrains from its own tracking.

This means you don’t have contradictory data in your web analytics tool and your A/B testing platform.

Thanks to Varify’s BigQuery integration, we have direct access to the GA4 raw data in an A/B testing tool for the first time - without any manual SQL queries.

Bas Linders

HappyHorizon

Product Owner CRO

and others like

Snowplow, piano, etracker, tealium, fullstory, matomo, Adobe Analytics and more

Transparent pricing

Why we are cheaper - with the same functions

With other A/B testing platforms, you also pay for results tracking.

Varify does away with separate results tracking, saving you money by importing your existing web analytics data into our reporting.

Varify dispenses with its own tracking and makes the price independent of traffic - so we can also serve customers with a lot of traffic and a small budget without sacrificing functionality.

Fabian Hans

Cogniteer

Founder

and others like

Automatic event import

Save yourself the trouble of creating goals

After the one-time connection with your analytics tool, all events and metrics are automatically available in Varify as a goal selection - without manual creation.

With fully recorded data, forgotten or new goals can even be added during an ongoing experiment.

After the sunset of Google Optimize, Varify.io seamlessly filled the gap. The simplicity and effectiveness of the tool was a real game changer for us at ConversionKings.

Sam Way

ConversionKings

Head of Client Solutions

and others like

Cookieless tracking

Privacy

Varify does not require any personal data for experiment delivery and does not set any cookies, but nevertheless ensures that test participants are always assigned to the correct variation.

Our servers are hosted in Frankfurt, Germany via AWS and Cloudflare and meet the highest security standards - compliant with GDPR, CCPA, HIPAA and revDSG.

Varify offers exactly the functions we need for data-driven and GDPR-compliant optimizations - supported by a competent team that is always on hand.

Christian Dengler

ConvertLab

Founder

and others like

For a quick start

Beginner-friendly & intuitive

Varify makes creating experiments effortlessly simple: change texts, images, styles and move elements or entire sections.

You can also use ready-made campaign boosters such as notifications or exit intent layers to get started right away.

The user-friendly interface combined with powerful functions makes carrying out tests incredibly easy.

Viacheslav Matyushin

InsightWhale

CRO Team Leader

and others like

For more advanced users

For all those who want to delve deeper

Build your experiments flexibly with JavaScript, CSS or HTML - including open APIs for controlling experiments and exporting results.

Use provided options such as targeting by CSS selector, data layer entry or create your own rules with JavaScript to target your experiments.

I am particularly impressed by the rapid implementation of the necessary functions, which give us the greatest possible flexibility to implement our projects efficiently and data-driven.

Matthias Rohde

Smarketer

Product Lead CRO

and others like

How Varify differs from other A/B testing platforms

Features, support and pricing side by side, with no traffic-based billing on our side.

Book a demo call See the full comparison

This is how we redefine industry standards

User friendliness

Category average: 87% +6 pts above average

Customer support

Category average: 92% +6 pts above average

Fulfillment of the requirements

Category average: 92% +4 pts above average

Simple setup

Category average: 86% +9 pts above average

Source:· as of October 2026

What agencies & companies say about Varify.io®

A. Z.

Managing Director

SUPERPATRONEN

E-commerce

“I have received competent help directly from the founder Steffen on several occasions. Not only did he help me technically, but he was also able to use his years of experience as an experienced tester to help me with my tests time and time again. What’s more, the tool is really inexpensive and no comparison to the more expensive competitors.”

Expert support

A. S.

Performance Manager

BurdaVerlag GmbH

Publisher

“Landing pages can be customized quickly, intuitively and with many options; tool can be used in many ways, e.g. also for teaser boxes; fast & helpful support, how-to videos for beginners; scientific approach in the development of the tool”

How-to videos

V. M.

CRO Team Leader

InsightWhale

Agency

“Varify is a user-friendly A/B testing tool that integrates seamlessly with GA. The platform simplifies the process of setting up and analyzing A/B tests - from setup to reporting. Varify is an excellent alternative to other tools and offers a cost-effective solution with fast loading times and clear reports.”

Clear reporting

C. L.

CRO Specialist

Goossens

Retail

“Varify.io is a user-friendly tool for A/B tests. The interface is clear and easy to use. The support responds quickly and is very helpful - it’s great that you get immediate support when problems arise.”

intuitive interface

D. S.

VP Digital Marketing

Online streaming

“The platform was incredibly easy to install, integrates seamlessly with Google Analytics and offers unlimited uses, which is a big plus for a company like ours. Their responsiveness and helpfulness made all the difference.”

Setup & price

L. L.

Team Lead SEO

sevDesk GmbH

Software

“I particularly appreciate the fact that tests can be implemented quickly and easily. This is very helpful for our team, as we don’t always have enough developer resources, but we can still run small tests independently.”

easy test setup

Support

Support by real CRO experts

When you need help, you talk to people who run experiments themselves.

Real people, no bots
CRO experts with 15+ years of experience
Personal onboarding & setup
Help via chat, email, phone & Slack
Web meetings for deeper topics
Support within 4 working hours

Book a demo call now

Support in 7 languages

Deutscher Support

English support

Service clientèle

Asistencia en español

Suporte em português

Supporto italiano

Türkçe müşteri hizmetleri

Frequently asked questions

At Varify.io®, we want to make digitally optimizing a site possible for all businesses, regardless of their starting point. We focus on affordable and unlimited testing without compromising on the variety of features. Unlike other providers, we do not pay per user ourselves and rely on existing tracking systems, which allows us to pass on the more favorable conditions to our customers. This approach is in line with our "single source of truth" principle, which is why we do not keep our own goal tracking, but focus on seamless integration of analytics tools for A/B test evaluation.

The Varify.io® snippet should be included at the beginning of the head section of your website. Alternatively, you can simply add the snippet via a tag manager.

You don’t have to integrate the snippet into your website just to try out the editor. For this you can use the Varify.io® Chrome Browser Extension download.

Create a new variation and save it under a name of your choice. Now you can define your A/B test setup directly in the Varify.io® dashboard for the created variation and then start it directly. The A/B test setup includes the definition of the targeting and the traffic distribution.

The Varify.io® snippet loads with only 11.5kb and is thus usually completely loaded in under 30ms - virtually imperceptible. So your web pages stay lightning fast.

Your next A/B test is only
one Prompt away. The A/B testing platform,
that scales with you