Why User Testing is Essential: Your Ultimate Guide
In a digital world where competition and customer expectations are constantly increasing, user testing is becoming more and more relevant. It provides insights into the behavior and preferences of...
Understanding and mastering conversion optimization: tips, tricks and best practices
In the digital landscape, it's not enough to just drive traffic to your website. It's about converting that traffic into tangible results...
Multivariate Testing: Your Guide to Optimized Online Results
The digital marketing landscape is constantly changing. To be successful, marketers need to continuously rethink and adapt their strategies. Multivariate tests are...
Confidence: From Gut Feelings to Data-Driven Decisions
In the fast-paced digital era, A/B testing has established itself as a crucial tool in marketing. They enable us to test website variants, advertising messages or even...
Focus on segmentation: How targeting customers increases marketing success
In our fast-paced, information-flooded world, the days of "one size fits all" are long gone. Consumers today are more informed, more demanding and...
The Limbic Map - A Tool for Understanding Human Decisions
In the age of neuromarketing, the limbic map is an important key to understanding human decision-making. Developed by the renowned German psychologist and marketing expert...
Thinking Traps Decoded: How Cognitive Biases Shape Our Lives and Online Marketing
Your everyday life is full of decisions. From choosing your clothes in the morning to planning your long-term career goals: You are constantly challenged to make decisions...
Stand out: the need for a unique selling proposition
In an increasingly globalized and digitalized world, competition on the market has increased significantly. Today, companies are not only competing locally, but globally...
Personas: A deep dive into the world of customer segmentation
In the increasingly complex jungle of digital marketing, you have a powerful tool at your side: the persona. It lights the way for you, navigates you through the jungle and helps...
The psychological trigger "scarcity" and its role in conversion optimization
Scarcity is a powerful tool in the arsenal of modern marketing. This tried and tested strategy, based on our natural...