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Set up tracking

Setting up tracking correctly Table of contents How does tracking work? As soon as a user is in an experiment, Varify sends an event with all relevant parameters (e.g. experiment ID and variant) to the DataLayer of your website. This event is then recorded via the Google Tag Manager and forwarded to your analytics tool as an event with the corresponding experiment information. Important: [...]

BigQuery Auto Setup

Connect BigQuery Auto-Setup with GA4 Table of Contents Step-by-Step TutorialConnect your BigQuery project with GA4 Start demo 1. BigQuery project created correctly? After you have created a new BigQuery via the One-Click Auto-Setup, you will see its project ID highlighted in green. You need this project ID right away. The project was created in the Google account that [...]

Shopify - Test PDP templates

Shopify - Test PDP Template Table of Contents In a nutshell With Varify, you can easily test alternative PDP templates for your Shopify store. To do this, first create a new PDP template with all the desired customizations. Create a new A/B test and add the JavaScript from this guide. No changes to products or Shopify settings are necessary. Create new template [...]

Test WordPress hidden content via overlay

WordPress - A/B test new page builder elements Table of contents Short & sweet Limitless testing in WordPress: Create new blocks, sections, navigations or other elements in the CMS (e.g. with Elementor), give them a unique ID and hide them via CSS in the A/B test. With Varify, the element becomes visible again in the test variant - thus [...]

No data after 24 hours

No data after 24 hours Table of contents How to recognize the error If no data has arrived in your tracking tool or the result page 24 hours after starting the experiment, there is usually a problem. Please try the following solutions. How to fix the error Option 1: Google Tag Manager setup not set up/published (manual [...])

Responsive Device Switcher does not display website

Responsive Device Switcher or Add CSS/JS does not work Table of Contents How to recognize the error If you want to display and edit your website responsively or you want to add CSS/JavaScript in your variant, but your website does not load and displays an error, then it is due to the framing restrictions. How to fix the error Solution [...]

Experiment or variant cannot be saved

Experiment or variant cannot be saved Table of Contents How to recognize the error You can make changes with the visual editor, but you cannot save any variants? Then it is because the Varify.io script is not correctly integrated. How to fix the error Option 1: Incorrect account ID in the snippet Whether the snippet is [...]

Google Analytics 4 Connection to Varify.io is frequently disconnected

Google Analytics 4 connection to Varify.io is frequently disconnected Table of Contents How to recognize the error It can happen that the connection between GA4 and Varify.io is interrupted, which is indicated by a corresponding error message. Such an interruption can have various causes, for example if the authorizations for the GA4 role of the connected account change. Note: If [...]

Varify parameters are removed from the URL

Varify parameters are removed from the URL Table of contents How to recognize the error When loading the editor or displaying the preview variants via the corresponding preview links, important parameters are appended to the URL. If these are removed or blocked by your website, the editor or other functions, such as the preview links, may no longer work properly. How to fix [...]

Editor or preview variants do not load

Editor or preview variants do not load Table of contents When does the error occur? If you access your website via the Varify.io Dashboard but the Varify.io Editor does not load, this is usually because the Varify.io script is not correctly integrated on your website, your website uses a content security policy or the necessary [...].