Content Security Policy (CSP) error in the console

Content Security Policy (CSP) Error in the Console Table of Contents What does Content Security Policy (CSP) mean? Websites can set up a Content Security Policy (CSP) by either setting the HTTP response header Content-Security-Policy or by using a meta tag with the attribute http-equiv="Content-Security-Policy" in the HTML. Instead of automatically trusting all content from the server, the CSP specifies which sources are considered [...].

WordPress Redirect & Split URL Testing

WordPress Redirect & Split URL Testing Table of Contents In a nutshell WordPress allows you to create and optimize new versions of websites very quickly using page builders. To check whether these optimizations work better on the new page than on the existing version, you can use a redirect test. To do this, duplicate an existing page, [...]

Snippet implementation with Cookiebot

Snippet implementation with Cookiebot Table of Contents In a nutshell If you use Cookiebot to obtain user consent, make sure to adapt the Varify code snippet accordingly and enter Varify as the vendor in Cookiebot. This is the only way to ensure that playout and tracking work correctly. Customize Varify code snippet To avoid an endless loop during a redirect test, you can [...]

Tracking setup - Manual: Google Tag Manager without user consent

Tracking setup: Manual Google Tag Manager without user consent Table of contents Short & sweet In the Tracking Setup Wizard, you have the option of performing the setup manually via the Google Tag Manager (GTM). This requires adjustments to be made in GTM so that experiment data is sent to GA4. This guide will show you step by step how to set up the [...]

Tracking setup - Automatic with user consent

Tracking Setup: Automatic with User Consent Table of Contents Step-by-step demo Step-by-step tutorialCustomize Google Tag Manager for Auto-Tracking with User Consent Start demo Tracking Setup Wizard setting If you select the automatic Analytics integration in the Tracking Setup Wizard and want to use it with User Consent, additional adjustments are required in the GTM. Without these adjustments, no tracking events with [...]

Tracking setup - Manual: Google Tag Manager with user consent

Tracking setup: Manual Google Tag Manager with User Consent Table of contents Short & sweet In the Tracking Setup Wizard, you have the option of performing the setup manually via the Google Tag Manager (GTM). This requires adjustments to be made in GTM so that experiment data is sent to GA4. This guide will show you step by step how to set up the [...]

Best Practice

Best Practice Guide Table of Contents Short & sweet In the Best Practice Guide article you will learn how to set up and use Varify in the best possible way. We share helpful tips and tricks and show you how we use Varify.io ourselves. 1. varify snippet integration Place the snippet across all pages in the area of your website. Where the script is integrated in the is [...]

Prevent endless loops in URL split tests

Avoid endless loops in url split tests Table of contents Short & sweet In certain cases, endless loops can occur in URL split tests. This can be easily prevented: Exclude the character string va-red= in page targeting. This ensures that no infinite loop is created. Exclude "va-red=" in page targeting To prevent an infinite loop from occurring during a redirect test, you can exclude the string [...]

Migration to the Tracking Wizard

Migration to the Tracking Setup Wizard Table of contents In a nutshell Your existing tracking will continue to work as before with the new Tracking Setup Wizard. However, you can adjust your tracking settings at any time. A new addition is a fully automated solution that automatically sends your data to your Google Analytics 4 property. If you use this, [...]

varify_success and varify_error

varify_success and varify_error Table of contents Short & sweet varify_success and varify_error are two parameters that are available in the data layer when the variant is played out in the varify event. This parameter information can be sent to GA4 in the same way as the varify_abTestShort parameter in order to obtain information about successful and faulty playouts. Where can I find the parameters? The parameters varify_succes and [...]