Evaluate custom conversions in explorative reports

Evaluation of custom events in exploratory reports Table of contents Short & sweet To evaluate custom events in exploratory reports, you need to create a custom metric for the event in Google Analytics 4. Not recommended: Evaluating events via conversions in exploratory reports In Google Analytics 4, you can create custom events in the exploratory [...]

Create multiple variations

Creating multiple variants In a nutshell To test multiple variants in an experiment, you can easily add further variants in the dashboard after creating an experiment. You can then edit the new variant as you wish. You can find detailed instructions here: Experiment with multiple variants

Duplicate variation

Duplicating experiments and variants Table of contents Short & sweet To duplicate an experiment or a variant, simply click on the three-dot menu of the experiment or the corresponding variant in the dashboard and select "duplicate". Duplicated experiments and variants are assigned a new experiment or variant ID, which should be taken into account when evaluating the results. Duplicate experiment With just one [...]

Chrome browser extension

Chrome browser extension Table of contents Short & sweet With the Varify Chrome extension, you can use the Varify Editor even if the code snippet is not directly integrated into your page. It also allows you to check whether your script has been implemented correctly. The Responsive Device Switcher is also available to you, even if it is installed by default on your [...]