Shopify - Test shipping costs
Shopify - Perform shipping cost test with Varify.io Table of contents In a nutshell To find out which shipping costs your products achieve the highest conversion or the best contribution margin, you can perform shipping cost tests in Shopify. To do this, add an additional variant filter to the products to be tested. You assign a new shipping profile to the respective variants with the [...]
Troubleshooting / FAQ
Troubleshooting / FAQ Experiment start and delivery Visitors are redirected to other variants during a session / after accepting cookies Prevent endless loops in URL split tests Experiments cannot be started Pages flickering - flickering effect Editor problems Content Security Policy (CSP) errors in the Console Editor or preview variants do not load Experiment or variant cannot be [...]
Experiments cannot be started
Experiments cannot be started With an active Google connection, an audience is created in GA4 for each variant, including the original, when an experiment is started. If the creation fails, the experiment will not start and an error message will appear. In this case, check the following points: Google disconnected If your experiment does not start, it could be due to the [...]
No results link after experiment start
No "Results" link after experiment start If you have selected reporting in Varify in the tracking setup, a "Results" link will appear after starting the experiment, which will take you directly to reporting. If the link does not appear shortly after the start, this is usually because your connection to Google is disconnected. Only if the connection to your [...]
Visitors change the variants within an experiment
Visitors change the variants within an experiment If you notice that a different variant of the same experiment is displayed than before during a page visit - or even on a return visit - this can have various causes. The most common causes are The Tracking Activation Script was not integrated correctly Consent Management Platform blocks the Varify Script [...]
Page flickering - Flickering effect
Page flickering - Flickering effect If a flickering effect occurs when loading the variants, this is usually because the Varify snippet is loaded too late. Here's how you can prevent this: Integrate the Varify snippet directly in the area of your website. (Snippet integration) Alternatively, you can use an anti-flicker script. Note, however, that this may have a negative impact on Core Web Vitals and SEO.
Shopify Tracking
Shopify Tracking Table of Contents In a nutshell Connect Shopify directly with Varify and analyze your experiments directly with the conversion and revenue data from Shopify. The integration only works together with the use of GA4, as the number of visitors is imported from GA4. How to use Shopify tracking data Step 1: Activate the Shopify data import [...]
Integrations
Integrations Table of contents Short & sweet Link Varify with additional tools to gain deeper insights from your A/B tests. For example, use heatmaps, clickmaps or screen recordings to better understand the behavior of your visitors in the test version compared to the original version. To use an integration, go to "Integrations" in the tracking setup and activate the [...]
Shopify - Setting up a price test
Shopify - Test prices with Varify.io Table of contents In a nutshell To find out at which price your products achieve the best contribution margin, you can carry out price tests. To do this, an additional variant filter is added for the corresponding product to be tested. You use this filter to set the alternative price. The experiment is invisible to the user, as the [...]
Consent - Tracking via Consent
Send data to your web analytics tool only after user consent Table of contents Short & sweet Regardless of how you send your data to your web analytics tool, the experiment execution and variant assignment is done separately. This has the advantage that you can, for example, integrate the Varify snippet without user consent, whereby experiments are played out directly [...].