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Google Signals

Google Signals Table of contents In a nutshell Google Signals enables the collection of cross-device user data in Google Analytics in order to enable more precise analyses and more targeted remarketing. If Google Signals is activated, audience data is partially extrapolated by Google. Google Signals and extrapolation of data Under "Admin Settings > Data collection" you can check whether you have activated Google Signals [...].

Varify.io® Shopify App

Shopify Extension Table of Contents In a nutshell With the Varify.io® Shopify App you can easily integrate the Varify.io® Script directly into Shopify. Shopify App Installation After installing the Varify.io Shopify App, Navigate to "Sales channels" → "Online Store" → "Themes" and click "Customize" on your current theme. Search for the Varify.io Shopify App in the Shopify [...]

Elementor #315034

Just one more step and you will receive your Universal Analytics reports back Simply enter your e-mail address and we will send you the templates including instructions. I hereby consent to the collection and processing of the above data. I will receive access to the Universal Analytics reports and receive the CRO newsletter by email. From [...]

Troubleshooting - GA4 Audience creation

Troubleshooting - GA4 Audience creation Table of Contents Short & sweet If you see the following error message in your Varify.io® dashboard, then the GA4 audiences for your experiment could not be created. The cause is usually very easy to fix. Error: Status update failed. Failed to create GA4 audiences. Please verify your GA4 permissions [...]

GA4 Audience evaluation

Audience-based evaluation in GA4 Table of Contents Short & sweet Audiences can be used as a comparison option for GA4 standard reports. It is also possible to use them to monitor real-time data. You also have the option of creating your own reports, e.g. using our A/B testing report template. Step-by-Step TutorialStart audience-based evaluation in GA4 Tour Creating audience comparisons Before you start [...]

Add HTML

Add HTML Table of contents Short & sweet With the "Add HTML" function, you have the option of adding new code to your website. This function should only be used by experienced users. Application examples Important note: Elements that have been inserted via "Add HTML" cannot be subsequently adapted via the editor. Example: The target URL of an element (button) that [...]

Start an A/A test and check the tracking

Start an A/A test and check the tracking In a nutshell Basically, it makes sense to set up an A/A test before you start experimenting with the "real" thing. This allows you to check that the data is entering your web analytics tool correctly and that all your metrics are roughly evenly distributed. Step-by-Step TutorialCheck tracking with an A/A test [...]