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Exporting the experiment results from Varify

Exporting experiment results from Varify Table of Contents Short & sweet Export your experiment results via CSV or via the API. All your added goals in the Varify report of your experiment are included in the export. CSV reports Directly above each experiment report you will find the "Export CSV" button. When you click on it, a report is created as a CSV [...]

Mutual exclusion of experiments

Mutual exclusion of experiments Table of contents In a nutshell The "Mutual Exclusion" feature can be used to prevent the simultaneous delivery of different experiments to one another. How to use mutual exclusions Next to Page targeting and Audience targeting, you will find the "Mutual exclusion" tab. Here you can specify which experiments may not be delivered at the same time as the current experiment. All experiments, [...]

PostHog evaluations

PostHog Tracking Table of Contents In a nutshell Connect your PostHog web analytics account with Varify and analyze your experiments directly with the event and click metrics from PostHog. The events appear in the Varify report about 3-4 minutes after they are triggered on your website. How to use PostHog tracking data Step 1: Activate the PostHog integration The [...]

Automatic GA4 tracking integration

Automatic GA4 tracking integration With automatic GA4 tracking integration, a new GTM container is created which sends the Varify experiment events to GA4. Table of contents Short & sweet In the Tracking Setup Wizard, you have the option of having the tracking setup performed automatically. The setup can be carried out completely automatically, but requires manual action if [...]

Hybrid A/B tests: The golden mean between client-side and server-side testing?

Hybrid A/B tests

A/B testing is an integral part of data-driven optimization teams. However, not every team has the same requirements and not every method suits every organization. While marketing teams often want to test visual changes quickly, development teams require deeper intervention in the backend. How to implement tests technically is therefore a strategic decision in advance: client-side, server-side or hybrid? In this article we compare [...]

Shopify - Test shipping costs

Shopify - Perform shipping cost test with Varify.io Table of contents In a nutshell To find out which shipping costs your products achieve the highest conversion or the best contribution margin, you can perform shipping cost tests in Shopify. To do this, add an additional variant filter to the products to be tested. You assign a new shipping profile to the respective variants with the [...]

Troubleshooting / FAQ

Troubleshooting / FAQ Experiment start and delivery Visitors are redirected to other variants during a session / after accepting cookies Prevent endless loops in URL split tests Experiments cannot be started Pages flickering - flickering effect Editor problems Content Security Policy (CSP) errors in the Console Editor or preview variants do not load Experiment or variant cannot be [...]

Experiments cannot be started

Experiments cannot be started With an active Google connection, an audience is created in GA4 for each variant, including the original, when an experiment is started. If the creation fails, the experiment will not start and an error message will appear. In this case, check the following points: Google disconnected If your experiment does not start, it could be due to the [...]