The Google Optimize Sunset - and what companies should do now

Google Optimize will be discontinued. Now it is clear: Google will not offer an alternative A/B testing solution for Google Analytics 4 The fears of many Google Optimize users have been confirmed: In an official statement, Google clarifies that the Google Optimize service will be discontinued on September 30, 2023. Also a return of the popular service in the latest [...]

Dynamic landing pages: how to increase the conversion rate in performance marketing

In this blog post, we'll cover a neglected topic: dynamic landing pages. In this post, you'll learn how to use them to effectively increase your conversion rate and take the user experience to the next level. In general, landing pages often provide the first impression people have of a company's product or service on the internet [...]

More conversions through keyword insertion on your Google Ads landing page

Dynamic keyword insertion for Google Ads convinces visitors to click. The dynamic keyword insertion on landing pages convinces the customer to stay. Let's first illustrate the concept with a small comparison from everyday life: Imagine you are in Munich and want to get to "Münchener Karlsplatz". The way seems simple at first, [...].