Category: Blog

UX optimization: The key to increasing reach, customers and revenue

Do you know the feeling when a website just "flows"? When everything is intuitive and pleasant? The secret behind this is the "user experience", or "UX" for short. In a digital world, the...

Customer Journey Map: Mastering the Customer Journey - A Comprehensive Guide

In a world where customer expectations are constantly rising, the customer experience is a decisive competitive advantage. Steve Jobs emphasized that companies with the customer experience...

Conversion rate in focus: optimization strategies for your online success

In the digital age, where websites, e-shops and social media dominate, conversion rate is at the heart of online marketing. Every time you browse the web, you will be directed to different...

Usability in the Spotlight: Your Personal Guide

In an age where technology plays a role in almost every aspect of our lives, the way we interact with digital products can influence our decisions, feelings and behaviors.

Why User Testing is Essential: Your Ultimate Guide

In a digital world where competition and customer expectations are constantly increasing, user testing is becoming more and more relevant. It provides insights into the behavior and preferences of...

Understanding and mastering conversion optimization: tips, tricks and best practices

In the digital landscape, it's not enough to just drive traffic to your website. It's about converting that traffic into tangible results...

Multivariate Testing: Your Guide to Optimized Online Results

The digital marketing landscape is constantly changing. To be successful, marketers need to continuously rethink and adapt their strategies. Multivariate tests are...

Confidence: From Gut Feelings to Data-Driven Decisions

In the fast-paced digital era, A/B testing has established itself as a crucial tool in marketing. They enable us to test website variants, advertising messages or even...

Focus on segmentation: How targeting customers increases marketing success

In our fast-paced, information-flooded world, the days of "one size fits all" are long gone. Consumers today are more informed, more demanding and...

The Limbic Map - A Tool for Understanding Human Decisions

In the age of neuromarketing, the limbic map is an important key to understanding human decision-making. Developed by the renowned German psychologist and marketing expert...