A preview of the possible campsites was initially displayed on the search page
Result:
The conversion increased thanks to a before / after of the window sealing
The presentation of discounts for large orders increased the conversion
By adjusting the timeline from horizontal to vertical, the click rate increased
The introduction of a one-click purchase increased the test phases as users had direct access to the content
The conversion rate increased by 37% by keeping the button visible while scrolling
The CR was increased by integrating authentic living situations in the view
Real user numbers and star ratings in the Hero area led to more trust and sales
The preset 12-month term showed the lowest price and thus motivated the purchase
The urgency was conveyed by presenting a danger scenario
Bookings were increased by re-emphasizing the benefits of the product
