Iterative optimization of the acceptance rate of windshield rain repel
Auto Glass industry
Germany
182%
Uplift
About Carglass
Iterative optimization of the acceptance rate of windshield rain repel
Auto Glass industry
Germany
182%
Uplift
About Carglass
Carglass® is widely known through its commercials - "Carglass® repair, Carglass® replace". Due to this awareness, Carglass® is often the first place to go when your windscreen has been damaged.
Initial situation
In addition to the replacement and repair of glass damage to the vehicle, Carglass® also offers other additional products, such as windshield rain repel. This can be added online as an additional product in the final step of the appointment booking process. The Carglass technician applies the windshield sealant to the windshield after the damage has been fixed.
Through continuous optimization via A/B tests, the acceptance rate of windshield rain repels will sustainably be increased. At the request of Carglass, the acceptance rate cannot be disclosed.
Test results
A cumulative uplift of 81.9% (1.337*1.059*1.285) was measured in the three experiments.
This uplift was confirmed not only in the experiments, but also in the absolute order intake in the following months. In absolute terms, the uplift in bookings from February 2022 to February 2023 was 182%.
Original variation
Variation
Carglass® is widely known through its commercials - "Carglass® repair, Carglass® replace". Due to this awareness, Carglass® is often the first place to go when your windscreen has been damaged.
Initial situation
In addition to the replacement and repair of glass damage to the vehicle, Carglass® also offers other additional products, such as windshield rain repel. This can be added online as an additional product in the final step of the appointment booking process. The Carglass technician applies the windshield sealant to the windshield after the damage has been fixed.
Through continuous optimization via A/B tests, the acceptance rate of windshield rain repels will sustainably be increased. At the request of Carglass, the acceptance rate cannot be disclosed.
Test results
A cumulative uplift of 81.9% (1.337*1.059*1.285) was measured in the three experiments.
This uplift was confirmed not only in the experiments, but also in the absolute order intake in the following months. In absolute terms, the uplift in bookings from February 2022 to February 2023 was 182%.
Original variation
Variation