Segment Builder

With a user interface, you can now create segments to reach specific users. The interface enables targeting on devices, browsers and IP addresses. Targeting via JavaScript is still possible.

https://varify.io/nutzerdokumentation/audience-targeting/

CNAME

Server calls can be configured so that the initial request does not run via app.varify.io, but is routed via your own subdomain. https://varify.io/nutzerdokumentation/cname/

Consent Mode

Experiments are played out immediately, even without consent. With a special function, you decide as soon as the permanent variant assignment takes place and the tracking events are sent to your web analytics tool. https://varify.io/nutzerdokumentation/varify-consent-mode/

Multi Factor Authentication (MFA)

Increase the security of your login by activating multi-factor authentication.

Experiment API

Control and manage your experiments via the Experiment API. 

Google Signals display in GA4 Tracking Setup

Display a notification in the GA4 tracking setup if Google Signals is activated.

Additional experiment data in reports

You can now find details such as test start, test end and many more in each of your experiment reports.

Filter options in GA4 & BigQuery reports

In the reporting view of your experiments, you can now filter your results by "Device" and "New or Existing Users". 

Big Query Integration

In addition to GA4, you can now also analyze your data directly using the raw data in BigQuery. Simply select the events you want to compare in the variants of your experiment from a drop-down menu.

Sorting options & pagination

Now sort your experiments by update or creation date. Pagination has also been improved.

Improved Chrome Extension

With the Chrome extension, the active experiments are displayed on every page. You can also switch between different variants within an experiment.

Changing the editor URL

The editor URL can now be subsequently edited. This is useful if you want to open the editor on other URLs that are also part of the experiment.

Archiving experiments

Archive the experiments that you no longer need. GA4 Audiences are also automatically archived in GA4. This ensures that only the GA4 audiences used remain active and that you do not exceed the limit of 100 GA4 audiences.

Floating Editor: Adjustment of the style attributes margin and padding

Now simply adjust the margin or padding of your elements on the website.

GA4 Reporting: Calculation of the significance of revenue targets

If you have set up your transaction IDs in GA4, your revenue goals will now show a calculation of significance.

Tool tips in the floating editor

If you hover over a styling option in the floating editor with the mouse pointer, the name of the styling option behind it will be displayed.

etracker integration has been released

Varify.io® experiments can now also be analyzed and evaluated directly in etracker. 

Improvement for Google Anlytics 4 reporting in Varify.io®

The start date of an experiment is now preselected in the reports and the revenue metrics now show the calculation of the Average Revenue per User (ARPU).

Google Anlytics 4 Reporting in Varify.io®

Evaluate your A/B tests directly in Varify.io®. A separate reporting page is available for newly created experiments. Both the uplift per variant and the significance are calculated.

Forcing the variant to be played

By entering the Varify-Force URL parameter, the group can be assigned to any variant.

Deactivate tracking for individual experiments

Tracking can now be deactivated for individual experiments so that tracking requests can be saved. 

Breadcrumb Selector

With the help of the breadcrumb selector, elements below or above can be easily selected.

Move Elements

Change the arrangement of the elements within a container by swapping them.

Add HTML

With the "Add HTML" function, new content can easily be added anywhere on the website. Our user documentation contains ready-made templates that you are welcome to use.

Improved evaluation of split URL tests (redirects)

Split URL tests can now be evaluated just as easily as all other A/B tests. It is no longer necessary to carry out the evaluation via the page location.

Anti Flicker Script

Varify.io now provides an Anti Flicker Script. With the Anti Flicker Script you will no longer see any flickering on the page.

Duplication & renaming of new variants

Duplicates of existing variants can now be created. In addition, variants can now be renamed.

User-defined selector

Changes using the visual editor can now also be applied to user-defined selectors. 

Snowplow Integration

This integration connects Varify.io® with Snowplow so that the data from the experiments can be used there.

Multi-variation per experiment

This extension enables the creation of unlimited variations within a single experiment.

Quality assurance with Chrome Extension

With the Chrome extension from Varify.io, quality assurance can be carried out quickly and easily.

Matomo integration

This integration connects Varify.io® with Matomo so that the data from the experiments can be used there.

Varify.io® Extension

Due to policy changes at Google, it is now necessary to insert scripts directly instead of using the account ID as before.

Significance calculator V 1.0

For the significance test of the A/B tests, we have provided the first version of the significance calculator.

Quality assurance

For testing, the addresses localhost and *.shopifypreview.com and are now accessible in the varify.io editor.

Start and Pause Button

Start or pause A/B tests with a simple mouse click and quickly check the status - live or paused - with our new indicator!

Step-by-step tutorials

For the implementation of the platform and tracking, we have created simple step-by-step tutorials to supplement the documentation.

...