Varify - simple & transparent prices

Growth

For companies starting with A/B testing

199€ 149€ per month

No credit card needed

1 website (domain) Contact us to run A/B tests on multiple domains
Unlimited subdomains All subdomains are included for A/B testing
Unlimited traffic (MTU) Unlike competitors, one flat price at Varify lets you run unlimited A/B
tests-no surprise charges for traffic or MTU
Unlimited team members Invite unlimited team members at no extra cost

Features

A/B Testing & Split URL Testing Run A/B tests with custom traffic allocations on unlimited variations or target audiences with tailored experiences
Visual & Code editor Create experiments with our visual editor or dive into HTML, JS, and CSS with the code editor
Campaign Booster Use our predefined conversion templates to boost marketing campaigns or enhance your store experience
Basic Page & Audience Targeting Target pages by URL and audiences by browser and device
Google Analytics 4 Integration Evaluate experiments with your GA4 events and metrics. Varify imports the data and provides statistical analysis across variations
GDPR & Compliance Varify doesn't store or process personal data and doesn't use cookies to track end users
Technical e-mail support Our expert A/B testing support assists with tool questions and any technical issues you encounter.

Pro

For companies with regular A/B testing

349€ 249€ per month

or test for 30 days free of charge

Includes all Growth features, plus

Detailed onboarding call A CRO specialist guides you through the platform, sharing tips to create effective experiments and prepare for your optimization journey
Prime Support Get support within 2 hours during business hours
Flexible payment methods In addition to credit card payments, you can also choose to pay via bank transfer or PayPal
Experiment & Reporting API Create custom processes to control or evaluate your experiments via API
Big Query Integration Evaluate your experiments using GA4 raw data via BigQuery, with no technical setup or expertise required
Full Page and Audience Targeting Also target pages using CSS selectors and JavaScript, with all audience conditions available
Outlier smoothing Clean your data by excluding outlier orders from the statistical analysis
Export result Export your results as CSV for custom analysis and visualization
Mutual exclusion of experiments Mutually exclude your experiments to prevent interactions between them
All available 3rd party integrations Benefit from sending data to all integrations provided by Varify
Restricted roles & rights management Use predefined roles to restrict access to sensitive areas like payments and experiment initiation

Enterprise

Custom solutions for large companies

Price on request

or test for 30 days free of charge

Includes all Pro features, plus

Telephone support A Varify expert will assist you in resolving your support case
Account & Success Manager Your account manager will help you achieve your CRO goals with Varify
Support for account migration We'll assist you in transferring your active experiments from another A/B testing platform to Varify
Own payment & contract conditions Use your own contract or payment conditions
Customized subdomain name (CNAME) Requests will be made to your subdomain instead of the Varify server
CRO AI Audit Run AI-based CRO audits to generate new test ideas for your website New

Our promise

Start your 30-day trial

Try Varify.io free of charge and without obligation. You don't need to enter any credit card details and you don't need to actively cancel.

Companies with more than one domain

Get in touch with us

Are you a company and want to run your A/B tests on multiple domains? Then get in Contact with us.

Compare functions

We have compared the Varify and VWO Growth plans.

Plan

Growth

Pro

Enterprise

Main differences


Monthly Tested User (MTU)	Growth Plan:unlimited	Per plan: unlimited	Enterprise Plan: unlimited
Number of domains/websites	Growth Plan:1	Per plan:1	Enterprise Plan:1
Multiple domains/websites	Growth Plan:on request	Per plan:on request	Enterprise Plan:on request
Number of subdomains	Growth Plan:unlimited	Per plan:unlimited	Enterprise Plan:unlimited
Active experiments	Growth Plan:5	Per plan:unlimited	Enterprise Plan:unlimited
Active deploys	Growth Plan:10	Per plan:unlimited	Enterprise Plan:unlimited
Goals per experiment	Growth Plan:unlimited	Per plan:unlimited	Enterprise Plan:unlimited
Number of user-defined segments	Growth Plan:unlimited	Per plan:unlimited	Enterprise Plan:unlimited
Monthly price with annual payment	Growth Plan:149 €	Per plan:249 €	Enterprise Plan:Price on request
Annual price	Growth Plan:1.788 €	Per plan:2.988 €	Enterprise Plan:Price on request
Monthly price	Growth Plan:199 €	Per plan:349 €	Enterprise Plan:Price on request
Development environments (staging / UAT)	Growth Plan:no	Per plan:ja	Enterprise Plan:ja
Adjusted payment & contract terms	Growth Plan:no	Per plan:no	Enterprise Plan:ja

Experiences


Plan	Growth	Pro	Enterp.
A/B Testing
Split URL Testing
Personalization

Functions


Plan	Growth	Pro	Enterp.
Visual editor
Code editor
Preview link
QA Mode
Traffic Allocation
Schedule Experiments
Mutual exclusion of experiments

Visual editor


Plan	Growth	Pro	Enterp.
Text changes
Style changes
Exchange of images
Moving elements
Add new HTML
Change HTML
Duplicate elements
Add or change links
Keyword Insertion
Campaign Booster
Single Page Application Supported
AI Prompt Based Testing (Soon)

Audience Targeting


Plan	Growth	Pro	Enterp.
Browser
Browser language
Cookie
Device
IP address
JavaScript
Platform
Session storage
Local storage
URL Query Parameter
URL referrer
Geolocation

page targeting


Plan	Growth	Pro	Enterp.
URL targeting incl. match types
Targeting via CSS Selector
Targeting via JavaScript

Security & Compliance


Plan	Growth	Pro	Enterp.
Multi Factor Authentication (MFA)
MFA compulsory recruitment at team level
Activity Log
Login History
Active Sessions Log

Privacy


Plan	Growth	Pro	Enterprise
Cookieless at the end-user delivery
CNAME: Individual delivery of the Varify script via a freely configurable subdomain

Integrations


Plan	Growth	Pro	Enterp.
Google Analytics 4
Google Analytics 4 (Shopify Custom Pixel)
Google Tag Manager
BigQuery
Matomo
Adobe Analytics
Fullstory
Mixpanel
etracker
Piano
Snowplow
Tealium
MS Clarity
Mouseflow
Hotjar
Contentsquare
PostHog
Custom Tracker
CRM integrations

Roles & authorization management


Plan	Growth	Pro	Enterp.
Set predefined user roles
Creating new user roles
Allocation of individual authorizations

API


Plan	Growth	Pro	Enterprise
Experiments API
Reporting API

Internal reporting


Plan	Growth	Pro	Enterp.
Evaluation of Google Analytics 4 Goals
Evaluation of BigQuery Goals
Evaluation of Shopify Goals
Evaluation of PostHog Goals

GA 4: Internal reporting


Plan	Growth	Pro	Enterp.
Auto-import of all GA4 events, metrics and key events
Automatic creation & archiving of audiences
Evaluation based on events and users possible
Cross Device Tracking

BigQuery: Internal Reporting


Plan	Growth	Pro	Enterp.
Automatic import of all BigQuery events
Cross Device Tracking
Segmentation according to cross-device tracking

Shopify: Internal reporting


Plan	Growth	Pro	Enterp.
Automatic import of the number of all sales
Automatic import of all sales
Segmentation by product
Segmentation according to product variants

PostHog: Internal reporting


Plan	Growth	Pro	Enterp.
Automatic import of all PostHog Goals
Segmentation based on specific properties possible

Functions: Internal reporting


Plan	Growth	Pro	Enterp.
Segmentation of the results
Setting the baseline variant
Significance test of the results
Outlier Smoothing
CSV export of raw data
Sharing results reports

Payment


Plan	Growth	Pro	Enterp.
Credit card
Bank transfer
Paypal

Technical support


Plan	Growth	Pro	Enterp.
E-mail
Chat
Slack
Prime Support
Phone

Services


Plan	Growth	Pro	Enterp.
Free tracking setup
Guided onboarding
Weekly check-ins
Account & Success Manager
CRO Consulting
Development experiment
Migration service

Contractual


Plan	Growth	Pro	Enterp.
Standard NDA, SLA & DPA
Adapted or own NDA
Customized or own SLA
Adapted or own DPA
Questionnaires on cyber security or data protection
Adjusted terms of payment

Extras


Plan	Growth	Pro	Enterp.
Free test ideas (Knowledge hub)
Digital card set
CRO AI Audit

Contact Sales now

Frequently asked questions

Why is Varify.io® so much cheaper than other A/B testing platforms?

Varify.io® aims to make A/B testing accessible to companies of all sizes and industries. We offer a cost-effective solution that includes full functionality without limitations. Unlike other providers, we do not charge per user and instead utilize our clients' existing tracking systems, which allows us to offer our attractive pricing.

We follow the principle of the "single source of truth". We therefore do not use our own goal tracking and focus on seamless integration with existing analytics tools to ensure efficient evaluation of the A/B test results.

Who is the Growth Plan suitable for?

The Growth plan is ideal for teams that have little experience with A/B testing and are just starting out. It is perfect for websites and online stores that want to carry out A/B testing and personalization. There are no traffic limits and you have access to all platform functions. You can get started straight away without any major set-up effort.

Who is the Pro Plan suitable for?

The Pro plan is ideal for scaling teams that require advanced targeting rules, additional security features and deeper analytics. It is particularly suitable for companies that want to run complex A/B tests and personalized experiences at scale and have a greater need for analysis and optimization capabilities.

Who is the Enterprise Account for?

The Enterprise account is ideal for companies that have special requirements in terms of support as well as contractual and data protection conditions.

You will also benefit from a personal account manager who will support you in setting up new projects and answer all your questions.

Which plan should I choose if I want to test on multiple domains as a company?

Companies with several websites often have very specific requirements when it comes to A/B testing. Contact us us directly so that we can make you a targeted and fair offer based on the needs of your company.

What does our technical support include?

Our support team consists of experienced CRO experts who will be happy to help you with the following tasks:

Set up the correct setup and targeting for your A/B tests.
Configure the connection between your web analytics tool and Varify.
Answer your questions about individual features.

What our support cannot do are special developments, extensive code analyses, advice on test design or the analysis of tracking problems of your web analysis tool that are not related to the Varify integration.

We have a network of certified partners who can help you. We will introduce you to suitable service providers and support you in your selection.

Show more questions

2,704 teams worldwide already rely on Varify.io®

Test with as many users as you like - the price always remains the same.

You can run an unlimited number of experiments simultaneously and perform as many personalizations and 100% targetings as you like.

Invite an unlimited number of team members and work together with them in your account.

Create your A/B test variants with the visual editor - without any programming knowledge. The editor is compatible with all websites and store systems.

Create website variants with CSS and JavaScript. We support you with practical code helpers.

Varify.io is compatible with all common single page applications, including frameworks such as React, Vue and Angular.

Campaign boosters are free conversion templates, such as exit intent layers, USP bars and notification elements, which you can use to optimize your website.

Use page targeting to determine on which pages your experiments should be carried out and use audience targeting to define which users should participate in your experiments.

Get a preview of your variants at the touch of a button. You can also share this preview link directly with your colleagues.

Use the GA4 integration to analyze your experiments directly in the web analytics tool.

You can read the data from your Varify experiments directly with the Google Tag Manager (GTM) and process it anywhere - even in your own data warehouse.

You can analyze your results in any web analytics tool of your choice. We will be happy to support you.

Varify.io does not track any data itself and does not store any cookies.

Step-by-step instructions are available to guide you through the platform and show you how to use Varify.io to perform your website optimizations.

We answer your questions about using the platform and help you if something doesn't work. Code support is not included.

Show dynamic content by integrating passed URL parameters at predefined locations on your website.

Determine where you want to carry out your experiments and which target group you want to play them out to.

You will receive prioritized and faster responses from our support team. .

Would you like to switch from another A/B testing platform to Varify.io? We'll be happy to help you make the move.

At Varify.io, a contact person is available to guide you through the platform and answer any questions you may have.

We support you with the setup and don't leave you alone with your questions.

From our point of view, subdomains belong to a domain and are therefore not charged separately.

Your A/B testing results are calculated on the basis of data from Google BigQuery.

Export your experiment results in CSV format or via the API and carry out your own evaluations based on the raw data.

Create, manage and end your experiments easily via API commands.

Target users from specific regions or countries.

Particularly high and low order values can be automatically included in the statistical analysis of your sales data.

Set up your own subdomain that points to the Varify application using a CNAME entry.

Get free access to the digital version of the popular card set to optimize your website. Find out more at https://varify.io/en/psychological-trigger-overview/

Would your company like to use its own data processing agreement or make changes to Varify's DPA? No problem - we will be happy to coordinate this with you and your data protection department.

You can manage your subscription yourself by entering your credit card details and starting, pausing or ending the subscription as you wish.

In addition to payment by credit card, you can also use other payment options such as purchase on account.

Feel free to contact us if you require further Enterprise features.

The Growth Plan includes a website and the associated test environments.

Varify can be used free of charge on all test environments.

Varify - simple & transparent prices

Growth

Pro

Enterprise

Compare functions

Frequently asked questions

2,704 teams worldwide already rely on Varify.io®

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