Edit experiment URL

Edit experiment URL Table of Contents Short & sweet To change the URL of an experiment in Varify, go to the desired experiment in the dashboard, click on the pencil icon next to the "Editor URL", update the URL and confirm with the green tick. What is the experiment URL? To create an experiment, you need a URL to access the [...]

Archive experiments

Archive experiments Table of contents Short & sweet "Old" experiments that are no longer required can be archived with a single click. This keeps your dashboard clear and tidy. To archive an experiment, click on the three dots at the top right of the experiment and select "archive". Note: Archived experiments are no longer delivered and cannot be restarted [...]

etracker evaluation

etracker evaluation Table of contents Short & sweet In etracker, analysis is carried out using segments. Create an individual segment for each variant of your experiment. You can then add these segments to an existing report or configure a new report with customized metrics. etracker integration If you have not yet completed the tracking integration for etracker, you should [...]

Universal Analytics reports in GA4

Universal Analytics reports in GA4 Table of contents Short & sweet With just a few clicks, you can get the Universal Analytics standard reports back in GA4. To do this, create new reports using our generator. Then add these reports to your GA4 via a collection. Step-by-step tutorialCreate Universal Analytics reports Start tour Create Universal Analytics reports in GA4 You are missing important [...]

GA4 reporting in Varify.io

Evaluating experiments in Varify.io Table of contents Short & sweet If you connect your Google Analytics property in your tracking setup, you can evaluate your experiments directly in Varify using internal reporting. In this article, you will learn everything you need to know about internal Varify reporting. Note: Reporting in Varify is only available if the „In Varify and [...]" reporting option is selected in the tracking setup.

User-defined click events

Creating and evaluating custom click events These instructions only apply if the data is not sent to Google Analytics 4 via a server-side GTM or a GTM integrated via the Shopify Custom Pixel. However, if the data is sent via a server-side GTM or a GTM integrated via the Shopify Custom Pixel [...], these instructions do not apply.

Integrations - custom

Integrations Table of Contents Short & sweet We have compiled code snippets for common analysis tools that you can use to easily analyze your experiments with the corresponding tool. Integration with Google Tag Manager Use this guide if your Varify.io® tracking connection is Google Tag Manager Since the tracking connection between Varify.io® and Google Tag Manager is [...]...

Move elements

Move elements Table of contents Short & sweet With the "Move elements" function, you can easily move an element on your website. Click on the element and move it using the corresponding arrow icons that appear above the element. How to use the function Click on an element in the Varify.io Editor that you want to move. The selected [...]

Breadcrumb Selector

Breadcrumb Selector Table of contents Short & sweet With the help of the breadcrumb selector, you can select elements on your page in the editor that you may not be able to reach directly with the mouse. When you click on an element, the breadcrumb shows you all the parent elements, which you can then select there. How to use the function [...]

Piwik Pro Integration

Piwik Pro Integration (BETA) Table of Contents Short & sweet With the help of the Piwik Tag Manager you can easily connect Varify.io with Piwik Pro to analyze your experiments. To do this, create the necessary variables, events and a tag to connect Varify.io with Piwik Pro. You can then segment according to your variants in Piwik Pro. Tracking setup [...]