Troubleshooting
Troubleshooting - Possible causes Table of contents Short & sweet If there are problems in connection with loading the editor, saving variants or tracking variants, this page lists possible causes and describes how they can be solved. 1. editor or preview variants do not load If you are loading your website via [...]
Add JavaScript Reset
Add JavaScript Reset Short & sweet The Add JavaScript Reset function allows you to remove JavaScript code that you have added. This function is especially useful for Single Page Applications (SPAs), if the application does not force a new page load when switching between different pages. Accordingly, JavaScript changes remain visible on the new page, [...].
Start and stop experiments
Starting and pausing experiments In a nutshell You can start your experiments by pressing the "Start experiment" button. You can press this button as soon as a suitable page targeting has been set. Step-by-step tutorialStarting and stopping experiments Starting a tour Creating and starting an experiment As soon as you have created a variant using the Varify.io editor, it is [...]
Responsive Device Switcher
Responsive Device Switcher Short & sweet With Responsive Device Switcher you can make changes to your website responsively. Simply increase or decrease the width of the window and the content of your website will be changed. You can switch between the standard view of your website and the responsive view at any time. Changes made [...]
Audience Targeting
Audience targeting Table of contents Short & sweet With audience targeting, you determine which target group takes part in your experiment. For example, you can only target users who come to your website via a specific source or select mobile, tablet or desktop users. The options are very versatile. You create your audience targeting in the segment [...]
Scarcity explained: Psychology, examples & strategies for more conversions

Scarcity is a powerful tool in the arsenal of modern marketing. This tried and tested strategy, based on our natural...
Understand & use heatmaps: How to analyze user behavior in a targeted and effective way

Heatmaps are a powerful tool for marketers and web designers alike. They provide a visual representation of data that shows your behavior and interactions on a website.
Split tests explained simply: definition, application, implementation

In the dynamic world of digital marketing, continuous optimization is a must. One way to achieve this is to carry out split tests...
Primacy effect: first impressions count (with tips on how to use it)

Are you aware that the first impression you make with your product or service plays a decisive role...
What affect heuristics have to do with trust, purchasing decisions and crises

In the dynamic world of online marketing, professionals are constantly looking for innovative approaches to get their message out effectively. One of these powerful...