Blog for better websites and more conversions

The way in which data is collected on the web is changing rapidly. Data protection regulations such as the GDPR and stricter browser rules are making it more difficult to collect precise and complete tracking data. Ad blockers and

As a website operator or marketer, you've probably heard of the term "hero shot". But what exactly does it mean and why is it so important for a successful website?

Heatmaps are a powerful tool for marketers and web designers alike. They provide a visual representation of data that shows your behavior and interactions on a website.

Sales psychology is a powerful weapon that can take your online business to the next level. By understanding how customers think and what makes them make a buying decision, you can...

WordPress is the most widely used content management system in the world - and for good reason. It impresses with its flexibility, user-friendliness and a huge selection of plugins and customization options. But this versatility also brings

Once upon a time, a company was faced with the following challenge: to improve its website and optimize the user experience...

A/B testing is the most powerful tool for optimizing the conversion rate and making data-based decisions. However, even small errors can distort the results and lead to incorrect conclusions. In

A/B testing is essential for Shopify stores that want to grow and scale. However, Shopify has some special features that set it apart from other platforms - challenges, but also opportunities that you can

The framing effect, a widely used concept in psychology and marketing, plays a crucial role in our perception and decision-making...

In Google Analytics 4 (GA4), data can fluctuate by 2-3 %. The reason for this is sampling, which is used for complex or extensive data queries. For A/B tests where precision

In our fast-paced, information-flooded world, the days of "one size fits all" are long gone. Consumers today are more informed, more demanding and...

Have you ever met someone who seems to be overconfident even though they are obviously incompetent in a certain area? Or have you...

Google Optimize is being discontinued. It is now clear: Google will not offer an alternative A/B testing solution for Google Analytics 4 The fears of many Google Optimize users have been confirmed...

In the digital landscape, it's not enough to just drive traffic to your website. It's about converting that traffic into tangible results...

Are you aware that the first impression you make with your product or service plays a decisive role...

In the increasingly complex jungle of digital marketing, you have a powerful tool at your side: the persona. It lights the way for you, navigates you through the jungle and helps...

In today's data-driven world, creating personas is an indispensable tool for marketers, UX designers and conversion optimizers. But what exactly are personas and why...

In the dynamic world of digital marketing, continuous optimization is a must. One way to achieve this is to carry out split tests...

The bounce rate is a decisive factor for measuring the user experience on a website. What is the bounce rate? It represents...

In an age where technology plays a role in almost every aspect of our lives, the way we interact with digital products can influence our decisions, feelings and behaviors.

In a digital world where competition and customer expectations are constantly increasing, user testing is becoming more and more relevant. It provides insights into the behavior and preferences of...

Scarcity is a powerful tool in the arsenal of modern marketing. This tried and tested strategy, based on our natural...

Success in digital marketing depends on how well you understand your customers and how efficiently you shape their journey from first interaction to purchase. Here comes the...