10 red flags in A/B testing that you should avoid
A/B testing is the most powerful tool for optimizing the conversion rate and making data-based decisions. However, even small errors can distort the results and lead to incorrect conclusions. In this article, we'll show you the most common pitfalls in A/B testing and how to avoid them in order to realize the full potential of your tests. To increase conversion [...]
Why A/A tests are important for reliable testing
Have you ever heard of A/A tests? They are less well known, but very important! An A/A test is an important step before A/B testing, as it ensures that the tools used are valid and reliable. Unlike A/B tests, which measure optimizations, they check whether the data is collected correctly and uncover sources of error before you [...]
Neuromarketing: How the human brain influences purchasing decisions
The field of neuromarketing is fascinating because it combines neuroscience and marketing. It is based on the realization that our decisions and preferences...
The 13 success factors for perfect forms
Have you ever met someone who seems to be overconfident even though they are obviously incompetent in a certain area? Or have you...
website optimization a comprehensive look at better user experience and conversion rates
Have you ever wondered why some websites attract visitors effortlessly, while others hardly attract any attention? Often the difference lies in targeted website optimization. An optimized website provides a better user experience-it loads faster, is more user-friendly and results in more visitors staying longer and taking the desired actions. Whether it's about optimizing the [...]
Conversion: The best strategies for your success
The conversion rate shows how many visitors to your website perform a desired action. In this article, you will learn the most important strategies for improving your conversion rate in a targeted, practical and understandable way. Read on to find out how you can make your website even more effective. Table of contents What is a conversion? In online marketing, a conversion is the moment when [...]
How usability tests improve the user experience and increase the success of your website
Visitors come to your website - and leave after a few seconds. No click, no interaction, no purchase. What went wrong? Usability tests reveal why users bounce and which obstacles frustrate them. With clear insights into user behavior, you can show your visitors that your site is not only visually appealing, but also intuitive and effortless [...].
How to optimize landing pages through the clever use of data analytics
There are numerous ways to optimize conversion and landing pages to save significantly on monthly spend. At Varify, we rely heavily on A/B testing and CRO (conversion rate optimization) to get the most out of these important digital marketing channels. However, you have to be honest: there are several factors that are necessary to ensure that all measures for [...]
Effective A/B testing of Shopify themes with Varify.io®: The ultimate guide
By testing different themes, you gain valuable insights into the behavior and preferences of your users. On this basis, you can continue with targeted, more detailed optimizations after the theme tests. In this blog post, we will show you how to create the ideal basis for your Shopify store through strategic testing and how to exploit the full potential of your online store.
Landing page optimization made easy: 10 essential tips to increase your conversion rates
The right optimization of your landing page can make all the difference between a visitor completing your desired action or not. A well-designed page not only helps you achieve more conversions, but also improves the user experience and trust of your visitors. By making targeted adjustments, you can ensure that your landing page works effectively and does exactly that [...].