Server-side tracking with Google Tag Manager and GA4: More control over your data
The way in which data is collected on the web is changing rapidly. Data protection regulations such as the GDPR and stricter browser rules are making it more difficult to collect precise and complete tracking data. Ad blockers and restrictions in Safari or Firefox mean that conventional client-side tracking often no longer captures all relevant interactions. The result? Incomplete data sets, distorted analyses and [...]
Hero Shot: This is what you should know!
As a website operator or marketer, you've probably heard of the term "hero shot". But what exactly does it mean and why is it so important for a successful website?
BigQuery and A/B testing: Maximum precision thanks to 100% of exact data
In Google Analytics 4 (GA4), data can fluctuate by 2-3 %. This is due to the sampling used for complex or large data queries. For A/B tests, where precision is crucial, such deviations can be a challenge. BigQuery solves this problem. It allows you to analyze all data without sampling - completely and with 100 [...]
WordPress A/B testing: what you need to know
WordPress is the most widely used content management system in the world - and for good reason. It impresses with its flexibility, user-friendliness and a huge selection of plugins and customization options. However, this versatility also comes with some special requirements that you should consider when A/B testing on WordPress. What you need to know to get the most out of your tests [...]
A/B testing for Shopify: smart strategies for more success
A/B testing is essential for Shopify stores that want to grow and scale. But Shopify has some special features that set it apart from other platforms - challenges, but also opportunities that you can take advantage of. In this article, you'll learn what makes A/B testing on Shopify unique and how you can make the most of your shop despite technical limitations.
10 red flags in A/B testing that you should avoid
A/B testing is the most powerful tool for optimizing the conversion rate and making data-based decisions. However, even small errors can distort the results and lead to incorrect conclusions. In this article, we'll show you the most common pitfalls in A/B testing and how to avoid them in order to realize the full potential of your tests. To increase conversion [...]
Why A/A tests are important for reliable testing
Have you ever heard of A/A tests? They are less well known, but very important! An A/A test is an important step before A/B testing, as it ensures that the tools used are valid and reliable. Unlike A/B tests, which measure optimizations, they check whether the data is collected correctly and uncover sources of error before you [...]
CRO agencies: The top providers for conversion optimization in Germany in 2024
Your website is attracting visitors, but you have the feeling that it could convert even more? Whether it's sales, leads or inquiries - there's always room for improvement. But which strategies really work to increase your conversion rate? Ideally, you should ask those who are experts in this field. Here are the best CRO agencies [...]
Neuromarketing: How the human brain influences purchasing decisions
The field of neuromarketing is fascinating because it combines neuroscience and marketing. It is based on the realization that our decisions and preferences...
The 13 success factors for perfect forms
Have you ever met someone who seems to be overconfident even though they are obviously incompetent in a certain area? Or have you...