Personalization in the digital age: a comprehensive guide
In today's digital landscape, personalization is no longer just a nice-to-have, but a critical requirement. For companies that want to be competitive,...
Behavior Patterns: Psychological patterns for smarter marketing
Successful marketing is based on a deep understanding of human behavior patterns. By recognizing how consumers think, feel and act, we can create more effective...
Success with strong call-to-actions: Your guide with tips and examples
A strong call-to-action (CTA) can make the difference between a visitor and a customer. CTAs are an essential element in the digital world and can...
Paradox of Choice: The impact on e-commerce
The Paradox of Choice is a fascinating but challenging phenomenon in the world of selling. It is the psychological phenomenon that occurs when a variety of options...
Primacy effect: first impressions count (with tips on how to use it)
Are you aware that the first impression you make with your product or service plays a decisive role...
Mere-exposure effect: better control and influence human preference formation.
Have you ever come across an advertisement that you see over and over again? Maybe you've noticed that you're starting to like the product or service more...
Affect heuristics: a powerful driver for your website
In the dynamic world of online marketing, professionals are constantly looking for innovative approaches to get their message out effectively. One of these powerful...
The ultimate A/B testing guide: Optimize like a pro (incl. 5-step guide)
Once upon a time, a company was faced with the following challenge: to improve its website and optimize the user experience...
The Decoy Effect in Conversion Optimization: How to increase your sales figures
The main goal of e-commerce is to persuade customers to buy products or services. One effective method to achieve this goal is the use of cognitive...
Hero Shot: This is what you should know!
As a website operator or marketer, you've probably heard of the term "hero shot". But what exactly does it mean and why is it so important for a successful website?