Varify vs VWO
Companies choose Varify for transparent pricing, unlimited traffic and powerful testing
12-month price comparison
(1.2M/yr)
(3M/yr)
(6M/yr)
(9M/yr)
(12M/yr)
(1.2M/yr)
(3M/yr)
(6M/yr)
(9M/yr)
(12M/yr)
Curious why Varify costs less?
Compare functions
PlatformWhile VWO limits your traffic volume, Varify.io sets no limit.
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Pricing model |
Traffic based |
Flat rate |
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Traffic limit |
250k monthly tracked users |
no limit |
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Free test phase |
30 days |
30 days |
Test typesBoth VWO and Varify.io offer A/B testing, personalization and split testing.
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A/B Testing |
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Split URL Testing |
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Personalization |
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EditorWith Varify.io's visual and code editor, you can create and manage experiments from quick content changes to advanced JavaScript tests. Functions such as QA mode, preview and traffic allocation ensure smooth, reliable tests.
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Visual Editor |
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Code editor |
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Preview |
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QA Mode |
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Traffic Allocation |
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Schedule Experiments |
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Exclude Experiments |
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SupportIn the Growth plan, both Varify.io and VWO offer email and chat support. Varify only offers telephone support with the Pro plan.
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E-mail |
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Chat |
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Audience TargetingIn the Growth plan, Varify.io offers numerous options for audience targeting, while VWO only provides basic options.
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Browser |
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Browser Language |
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Cookie |
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Device |
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IP address |
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JavaScript |
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Platform |
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Session storage |
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Local storage |
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URL Query Parameter |
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URL referrer |
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page targetingVarify.io lets you define exactly where experiments are played out - from simple URL rules to advanced CSS and JavaScript targeting.
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URL Match |
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Targeting via CSS Selector |
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Targeting via JavaScript |
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Security & ComplianceVarify.io is fully GDPR-compliant, does not use cookies and does not store any personal data. Two-factor authentication keeps your account and data secure.
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Two-factor authentication |
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DSGVO compliant |
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Varify Pro feature
Varify integrations
Trust the leading A/B testing platform developed in Germany
Varify.io Success Stories
Increase in booking intent through previews on the search
Bookings were increased by displaying previews directly on the search page.
Result:
Increase in the booking rate through prominent images instead of USPs
The conversion increased thanks to a before / after of the window sealing
Result:
Increasing the conversion rate with real customer photos on PDPs
The CR was increased by integrating authentic living situations in the view
Result:
What agencies & companies say about Varify.io®
A. Z.
SUPERPATRONENManaging Director
I have received competent help directly from the founder Steffen on several occasions. Not only did he help me technically, but he was also able to use his years of experience as an experienced tester to help me with my tests time and time again. What's more, the tool is really inexpensive and no comparison to the more expensive competitors.
A. S.
BurdaVerlag GmbHPerformance Manager
Landing pages can be customized quickly, intuitively and with many options; tool can be used in many ways, e.g. also for teaser boxes; fast & helpful support, how-to videos for beginners; scientific approach in the development of the tool
V. M.
InsightWhaleCRO Team Leader
Varify is a user-friendly A/B testing tool that integrates seamlessly with GA. The platform simplifies the process of setting up and analyzing A/B tests - from setup to reporting. Varify is an excellent alternative to other tools and offers a cost-effective solution with fast loading times and clear reports.
C. L.
GoossensCRO Specialist
D. S.
VP Digital Marketing
D. S.
VP Digital
Marketing
The platform was incredibly easy to install, integrates seamlessly with Google Analytics and offers unlimited uses, which is a big plus for a company like ours. Their responsiveness and helpfulness made all the difference.
L. L.
sevDesk GmbHTeam Lead SEO
I particularly appreciate the fact that tests can be implemented quickly and easily. This is very helpful for our team, as we don't always have enough developer resources, but we can still run small tests independently.
Frequently asked questions
At Varify.io®, we want to make digitally optimizing a site possible for all businesses, regardless of their starting point. We focus on affordable and unlimited testing without compromising on the variety of features.
Unlike other providers, we do not pay per user ourselves and rely on existing tracking systems, which allows us to pass on the more favorable conditions to our customers.
This approach is in line with our "single source of truth" principle, which is why we do not keep our own goal tracking, but focus on seamless integration of analytics tools for A/B test evaluation.
The Varify.io® snippet should be included at the beginning of the head section of your website. Alternatively, you can simply add the snippet via a tag manager.
You don't have to integrate the snippet into your website just to try out the editor. For this you can use the Varify.io® Chrome Browser Extension download. Go here to the Explainer video.
Create a new variant and save it under a name of your choice.
Now you can define your A/B test setup directly in the Varify.io® dashboard for the created variant and then start it directly. The A/B test setup includes the definition of the targeting and the traffic distribution.
The Varify.io® snippet loads with only 11.5kb and is thus usually completely loaded in under 30ms - virtually imperceptible. So your web pages stay lightning fast.