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Varify.io® Price Overview

Our mission is to offer every company A/B testing at a fair price with full functionality offer. With Varify.io® there are no hidden costs and there are no restrictions compared to other solutions. 

Choose between the Single Domain or the Agency Account and opt for a monthly or annual term.

Single domain

129
99 € per month
  • Unlimited A/B testing
  • Unlimited traffic
  • Unlimited experiments
  • Unlimited team members
  •  
  • Features
  • Visual editor
  • Code editor
  • Subdomains included
  • Single Page Application compatible
  • Campaign Booster
  • Dynamic content
  • URL & Audience Targeting
  • Preview function
  • Google Analytics 4 Integration
  • Google Tag Manager Integration
  • Matomo, Piwik & Snowplow Integration
  • Experiment API NEW
  • GDPR & Compliance compliant
  • Simple step-by-step onboarding
  • Email & Chat Support
  •  
  • Optional
  • Big Query Integration NEW
Test 30 days free of charge
No credit card required

Agency
129
99 € per month
  • Unlimited A/B testing
  • Unlimited traffic
  • Unlimited experiments
  • Unlimited team members
  •  
  • Features
  • Visual editor
  • Code editor
  • Subdomains included
  • Single Page Application compatible
  • Campaign Booster
  • Dynamic content
  • URL & Audience Targeting
  • Preview function
  • Google Analytics 4 Integration
  • Google Tag Manager Integration
  • Matomo, Piwik & Snowplow Integration
  • Experiment API NEW
  • GDPR & Compliance compliant
  • Simple step-by-step onboarding
  • Email & Chat Support
  •  
  • Exclusives
  • Detailed onboarding call
  • Phone & Slack Support
  • Account & Success Manager
  • Dashboard for client management
  • Partner certification possible
  • Support for account relocation
  • Discounts from 6 domains
  •  
  • Optional
  • Big Query Integration NEW
  • Agency Flex Plan NEW
Test 30 days free of charge
No credit card needed

Our promise

Start your 30-day trial

Try Varify.io free of charge and without obligation. You don't need to enter any credit card details and you don't need to actively cancel. 

Companies with more than one domain

Get in touch with us

Are you a company and want to run your A/B tests on multiple domains? Then contact us directly Contact with us.

Frequently asked questions

Why is Varify.io® so much cheaper than other A/B testing platforms?

Varify.io® aims to make A/B testing accessible to companies of all sizes and industries. We offer a cost-effective solution that includes full functionality without limitations. Unlike other providers, we do not charge per user and instead utilize our clients' existing tracking systems, which allows us to offer our attractive pricing.

We follow the principle of the "single source of truth". We therefore do not use our own goal tracking and focus on seamless integration with existing analytics tools to ensure efficient evaluation of the A/B test results.

Who is the Single Domain Account for?

The Single Domain Account is ideal for websites and online stores that want to carry out A/B tests and personalization. Just like the Agency Account, there are no traffic limits and you have access to all platform functions.

Who is the Agency Account for?

The Agency Account is ideal for agencies that manage multiple client websites. It allows you to work closely with clients and teammates and manage each website separately.

You can carry out an unlimited number of A/B tests at the same time.

You will also benefit from a personal account manager who will help you set up new projects and answer any questions you may have.

With the optional Agency Flex Plan, you can deactivate and reactivate accounts on a monthly basis, ideal if your customers want to take a break.

Companies with multiple domains can also use the Agency Account. As their requirements often differ from those of agencies, we have developed a specially adapted solution for companies. For further details contact us please.

Which plan should I choose if I want to test on multiple domains as a company?

We know that the needs of companies may differ from those of agencies. If you are planning tests on three or more domains, contact us directly. Our aim is to make you an offer that is clearly more advantageous than those of other A/B testing platforms.

What does our technical support include?

Our support team consists of experienced CRO experts who will be happy to help you with the following tasks:

  • Set up the correct setup and targeting for your A/B tests.
  • Configure the connection between your web analytics tool and Varify.
  • Answer your questions about individual features.

What our support cannot do are special developments, extensive code analyses, advice on test design or the analysis of tracking problems of your web analysis tool that are not related to the Varify integration.

We have a network of certified partners who can help you. We will introduce you to suitable service providers and support you in your selection.

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1,063 companies worldwide already rely on Varify.io®

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Test with as many users as you like. The price always remains the same.
The number of experiments running simultaneously is unlimited. You can run as many personalizations and 100% targetings in parallel as you like.
Invite an unlimited number of team members and work together with them in your account.
Use the visual editor to create your A/B test variants without any programming knowledge. The editor works with all websites and store systems.
Use CSS and JavaScript to create your website variants. We support you with helpful code snippets.
Varify.io is compatible and supports all single page applications such as React, Vue and Angular.
Campaign boosters are conversion templates that are available to you free of charge. For example, use exit intent layers, USP bars, notification elements and more to optimize your website.
Use page targeting to define where you want to carry out your experiments and audience targeting to define who should take part in your experiments.
Get a preview of your variants at the touch of a button. You can also share this preview link directly with your colleagues.
Use the GA4 integration and analyze your experiments directly in the web analytics tool.
You can read out the data from your Varify experiments directly with the GTM and process it anywhere - even in your own data warehouse.
You can analyze your results in any web analytics tool of your choice. We will be happy to support you.
Varify.io does not track any data itself and does not store any cookies.
Step-by-step tutorials are available to you. These will guide you through the platform and show you how you can use Varify.io to carry out your optimizations.
We won't leave you alone with your questions and our experts are always available to help you free of charge, subject to availability.
Show dynamic content by displaying passed URL parameters at predefined locations on your website.
Define where you want to carry out your experiments and to whom you want to play them.
If you have any technical questions, please contact us directly via Slack or by phone/webmeeting.
Would you like to switch from another A/B testing platform to Varify.io? We'll be happy to help you with the move.
We have an attractive partner program from which your agency can benefit. Feel free to contact us.
In the Agency Account, you can manage all your domains and customers in one interface.
At Varify.io, you will be assigned a contact person who will be happy to guide you through the platform and answer any questions you may have.
We support you with the setup and don't leave you alone with your questions.
In our view, subdomains belong to a domain and are therefore not charged separately.
We grant special discounts for 6 or more domains.
Your A/B testing results are calculated using Google Big Query as the data basis.
Your A/B testing results are calculated using Google Big Query as the data basis.
Would you like to temporarily deactivate your subscription for certain domains? With the Agency Flex Plan, you will only be billed for active accounts.
Create, control and end your experiments easily via API commands
Create, control and end your experiments easily via API commands