Why Varify does not have ISO 27001 certification - and why this is not a problem

Why Varify doesn't have ISO 27001 certification - and why it's not a problem Table of Contents Purpose of the article This document provides the Varify team with a clear, fact-based line of reasoning when customers or prospects ask why Varify does not have ISO 27001 (or equivalent) certification. It explains the architectural reasons why such certification would be disproportionate, [...]

Varify n8n Community Node

Experiment API Table of Contents Quick Overview With the Experiment API, you can create, pause, and archive experiments and variants via API, as well as define traffic allocation, page targeting, and audience targeting. You can also retrieve the raw data from your experiments and configure all of your experiment settings. How to use the Experiment API Under Team Settings in the menu item [...]

AI CRO Audit

How Varify.io works Table of Contents In a nutshell In this article you will learn where to find the Varify AI CRO Audit, how to start an audit and how to retrieve the results. The AI CRO Audit analyzes any page and provides you with CRO insights, concrete recommendations and 10 test ideas that you can use directly for A/B tests [...].

Agency Account Credit Subscription

Credit Subscription - Agency Account Table of Contents In a nutshell This is how the Credit Subscription works: You buy a credit balance. One credit corresponds to one domain (client) for one month. In the Agency Dashboard, you can flexibly activate or deactivate clients to make the best possible use of your credits. The billing information is only available if you have activated the credit [...]

Shopify - Test PDP templates

Shopify - Test PDP Template Table of Contents In a nutshell With Varify, you can easily test alternative PDP templates for your Shopify store. To do this, first create a new PDP template with all the desired customizations. Create a new A/B test and add the JavaScript from this guide. No changes to products or Shopify settings are necessary. Create new template [...]

Shopify - Test shipping costs

Shopify - Perform shipping cost test with Varify.io Table of contents In a nutshell To find out which shipping costs your products achieve the highest conversion or the best contribution margin, you can perform shipping cost tests in Shopify. To do this, add an additional variant filter to the products to be tested. You assign a new shipping profile to the respective variants with the [...]

Test WordPress hidden content via overlay

WordPress - A/B test new page builder elements Table of contents Short & sweet Limitless testing in WordPress: Create new blocks, sections, navigations or other elements in the CMS (e.g. with Elementor), give them a unique ID and hide them via CSS in the A/B test. With Varify, the element becomes visible again in the test variant - thus [...]

WordPress Redirect & Split URL Testing

WordPress Redirect & Split URL Testing Table of Contents In a nutshell WordPress allows you to create and optimize new versions of websites very quickly using page builders. To check whether these optimizations work better on the new page than on the existing version, you can use a redirect test. To do this, duplicate an existing page, [...]

Shopify - Setting up a price test

Shopify - Test prices with Varify.io Table of contents In a nutshell To find out at which price your products achieve the best contribution margin, you can carry out price tests. To do this, an additional variant filter is added for the corresponding product to be tested. You use this filter to set the alternative price. The experiment is invisible to the user, as the [...]

varify_success and varify_error

varify_success and varify_error Table of contents Short & sweet varify_success and varify_error are two parameters that are available in the data layer when the variant is played out in the varify event. This parameter information can be sent to GA4 in the same way as the varify_abTestShort parameter in order to obtain information about successful and faulty playouts. Where can I find the parameters? The parameters varify_succes and [...]