Aesthetic Design Heuristic
An aesthetic design increases brand confidence.
A clear, aesthetically pleasing design has a high-quality effect. It increases confidence in one thing, making it stand out from the rest.
When should I use the effect?
The Aesthetic Design Heuristic falls into this category: Increase value
Use the effect if you want users to consider your product as especially valuable and be willing to pay more for it.
Use aesthetic designs to increase the value of your product.
Online examples from practice
Aesthetic elements
Use aesthetic designs to increase the value of your product.
- Use simple language
- Use high-resolution images
- Use harmonizing colors and fonts
- Only insert elements of good quality
You should avoid
Avoid overwhelming your users with information.
Be careful not to use too many different colors and fonts.
Discover more Psychological Triggers
The choice between two products is easier if a third, unattractive option is introduced. This makes the middle option look particularly attractive.
People prefer immediate gains to later gains - even when the immediate reward is less than one that is further in the future.
People remember humorous elements more easily and better than factually presented elements.