Confirmation Bias
The confirmation of one's own expectation.
People tend to interpret information in a way that confirms their own expectations. Ex: Eating chocolate on "cheat day" is okay..
<span data-metadata=""><span data-buffer="">When should I use the effect?
Confirmation bias falls under the category of conveying security.
Use the effect if you want to create trust and security with your customers.
Online examples from practice
Confirm assumptions
Support emotional buying decisions with supporting statements..
- Find out what assumptions and presumptions your visitors have
- Address the reputation of your company or industry
- Affirm positive assumptions about your product
- Confirm the expectations of your visitors
Discover more Psychological Triggers
Recollection and memory depend on the environment. Memories taken out of context are therefore more difficult to recall than context-bound memories.
People are strongly influenced by the opinion of an authority figure - even if that person makes a statement that is not part of their area of expertise.
The time needed to complete a task is underestimated - even when past experience has shown that tasks have taken longer than planned.