Humor Effect

Funny things stay longer in the memory.

People remember humorous elements more easily and better than factually presented elements.

<span data-metadata=""><span data-buffer="">When should I use the effect?

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The Humor Effect falls into this category: Increase sympathy

Use the effect if you want to generate more sympathy for your brand so that your customers prefer you to the competition.

Package important information humorously.

Online examples from practice

Humorous texts

Package important information in a humorous way.

  • Make your customers smile in order to be remembered positively. 

Discover more Psychological Triggers

Context Effect

Recollection and memory depend on the environment. Memories taken out of context are therefore more difficult to recall than context-bound memories.

Authority Bias

People are strongly influenced by the opinion of an authority figure - even if that person makes a statement that is not part of their area of expertise.

Planning Fallacy

The time needed to complete a task is underestimated - even when past experience has shown that tasks have taken longer than planned.