Mental Models
Familiarity ensures better understanding.
New things are accepted and understood more quickly when known mechanisms are used..
<span data-metadata=""><span data-buffer="">When should I use the effect?
Mental Models falls into this category: Awaken automatisms.
Use the effect if you want to encourage your customers to take spontaneous and automatic action.
Online examples from practice
Use what you know
Use existing principles when explaining your product.
- Use familiar elements to illustrate the function of your product or service
- Use familiar patterns when designing your website
- Halte dich an „Regeln“, die eine intuitive Bedienung ermöglichen
You should avoid this<span data-metadata="">
Avoid user frustration by preventing a discrepancy between the mental models and the UX of the website.
Discover more Psychological Triggers
People remember information that is at the beginning and at the end particularly well. They remember information in the middle the worst.
People orient themselves on the behavior of other people and trust their decisions.
New things are accepted and understood more quickly when known mechanisms are used.