Planning Fallacy

Underestimating the duration of the task.

The time needed to complete a task is underestimated - even when past experience has shown that tasks have taken longer than planned..

<span data-metadata=""><span data-buffer="">When should I use the effect?

Graphic@2x

Planning Fallacy falls into this category: Increase motivation

Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.

Online examples from practice

Number of steps

Demonstrate that a process can be moved through quickly.

  • Give a preview of the next steps
  • Emphasize that a process is completed quickly and easily
  • Let the visitor know how many steps are left

Discover more Psychological Triggers

Discover more Psychological Triggers

Preview

A preview of what to expect reduces the fear of the unknown and increases motivation.

Diderot Effect

After purchasing a product, a spiral of consumption is triggered, leading individuals to buy even more new things to create a well-rounded overall picture.

Courtesy Bias

People tend to express an opinion in surveys that is socially desirable rather than expressing their own opinion.