Primacy/Recency Effect
The beginning and the end will be remembered.
People remember information that is at the beginning and at the end particularly well. They remember information in the middle the worst..
<span data-metadata=""><span data-buffer="">When should I use the effect?
The primacy/recency effect falls into this category: Optimize user guidance
Use the effect if you want to influence how your products are perceived.
Online examples from practice
Stay in the memory
Display important information and benefits first and/or last.
- Place your best offers at the beginning or the end
- Surprise your customers with a gift to stay positively in their memory
- Send after sale emails with a small gift
You should avoid this<span data-metadata="">
Avoid important information and offers getting lost in the middle.
Discover more Psychological Triggers
People tend to interpret information in a way that confirms their own expectations. Ex: Eating chocolate on "cheat day" is okay.
People tend to reduce small risks completely rather than mitigate larger risks somewhat.
People who are familiar with a tool tend to use that tool even when another tool would be more appropriate.