The Google Optimize Sunset - and what companies should do now
Google Optimize is being discontinued. It is now clear: Google will not offer an alternative A/B testing solution for Google Analytics 4 The fears of many Google Optimize users have been confirmed...
Dynamic landing pages: how to increase the conversion rate in performance marketing
In this blog post, we will cover a neglected topic: dynamic landing pages. In this article, you will learn how you can use them to effectively increase your conversion rate and...
More conversions through keyword insertion on your Google Ads landing page
Dynamic keyword insertion for Google Ads convinces the visitor to click. The dynamic keyword insertion on landing pages convinces the customer to stay. Visualize...