Primacy effect: first impressions count (with tips on how to use it)
Are you aware that the first impression you make with your product or service plays a decisive role...
Mere-exposure effect: better control and influence human preference formation.
Have you ever come across an advertisement that you see over and over again? Maybe you've noticed that you're starting to like the product or service more...
Affect heuristics: a powerful driver for your website
In the dynamic world of online marketing, professionals are constantly looking for innovative approaches to get their message out effectively. One of these powerful...
The ultimate A/B testing guide: Optimize like a pro (incl. 5-step guide)
Once upon a time, a company was faced with the following challenge: to improve its website and optimize the user experience...
The Decoy Effect in Conversion Optimization: How to increase your sales figures
The main goal of e-commerce is to persuade customers to buy products or services. One effective method to achieve this goal is the use of cognitive...
The Google Optimize Sunset - and what companies should do now
Google Optimize is being discontinued. It is now clear: Google will not offer an alternative A/B testing solution for Google Analytics 4 The fears of many Google Optimize users have been confirmed...
Dynamic landing pages: how to increase the conversion rate in performance marketing
In this blog post, we will cover a neglected topic: dynamic landing pages. In this article, you will learn how you can use them to effectively increase your conversion rate and...
More conversions through keyword insertion on your Google Ads landing page
Dynamic keyword insertion for Google Ads convinces the visitor to click. The dynamic keyword insertion on landing pages convinces the customer to stay. Visualize...