The pursuit of freedom.
People strive for self-determination. They have the need to make their own decisions and to implement them according to their own free will.
When should I use the effect?
TheAutonomy Bias falls under the category: Increase motivation
Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.
Don't impose a fixed path on visitors to the site.
You should avoid
Avoid limiting your visitors by giving them a set path.
Discover more Psychological Triggers
Faces and Views
People pay attention to the expressions and faces of those around them to better assess a situation.
To form an opinion, people use information that is quickly and easily apparent to them without questioning it further.
In this Internet phenomenon, people consciously or unconsciously ignore advertising media at positions typically placed for advertising.