Autonomy Bias

The pursuit of freedom.

People strive for self-determination. They have the need to make their own decisions and to implement them according to their own free will.

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When should I use the effect?


TheAutonomy Bias falls under the category: Increase motivation

Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.

Don't impose a fixed path on visitors to the site.

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You should avoid

Avoid limiting your visitors by giving them a set path.

Discover more Psychological Triggers

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Faces and Views

People pay attention to the expressions and faces of those around them to better assess a situation.

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Availability Heuristic

To form an opinion, people use information that is quickly and easily apparent to them without questioning it further.

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Banner Blindness

In this Internet phenomenon, people consciously or unconsciously ignore advertising media at positions typically placed for advertising.