Autonomy Bias
The pursuit of freedom.
People strive for self-determination. They have the need to make their own decisions and to implement them according to their own free will.
<span data-metadata=""><span data-buffer="">When should I use the effect?
Autonomy bias falls into this category: Increase motivation
Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.
Online examples from practice
Several ways
Don't impose a fixed path on visitors to the site.
- Let your visitors come to the same page via several paths.
- Set up your menu so that categories can be found across several areas.
You should avoid this<span data-metadata="">
Avoid limiting your visitors by giving them a set path.
Discover more Psychological Triggers
A preview of what to expect reduces the fear of the unknown and increases motivation.
After purchasing a product, a spiral of consumption is triggered, leading individuals to buy even more new things to create a well-rounded overall picture.
People tend to express an opinion in surveys that is socially desirable rather than expressing their own opinion.