Hyperbolic Discount
The preference for immediate profits.
People prefer immediate gains to later gains - even when the immediate reward is less than one that is further in the future.
<span data-metadata=""><span data-buffer="">When should I use the effect?
Hyperbolic Discount falls into this category: Provide security
Use the effect if you want to create a feeling of security, which can strengthen your customers' trust in your brand.
Online examples from practice
Incentives
Make sure incentives are available immediately.
- Ensure that vouchers can be redeemed immediately
- Don't announce actions long in advance, but when the time comes
- For contracts, you can offer the first few months at a lower price
- Offer the first month for free
Discover more Psychological Triggers
People tend to interpret information in a way that confirms their own expectations. Ex: Eating chocolate on "cheat day" is okay.
People tend to reduce small risks completely rather than mitigate larger risks somewhat.
People who are familiar with a tool tend to use that tool even when another tool would be more appropriate.