Verbatim Effect
The skimming of content.
The rough content of a statement is more likely to be remembered than the exact wording.
<span data-metadata=""><span data-buffer="">When should I use the effect?
The Verbatim Effect falls into this category: Awaken automatisms
Use the effect if you want to encourage your customers to act spontaneously.
Online examples from practice
Memorable content
Use the effect when formulating your marketing messages so that they are remembered.
- Use keywords that are memorable
- Use concise words
- Mention the most important features
- Keep it short and sweet
You should avoid this<span data-metadata="">
Don't overwhelm your visitors with unnecessary details. Keep it short and to the point.
But don't forget to mention your most important features so that customers know what to expect.
Discover more Psychological Triggers
The choice between two products is easier if a third, unattractive option is introduced. This makes the middle option look particularly attractive.
People prefer immediate gains to later gains - even when the immediate reward is less than one that is further in the future.
People remember humorous elements more easily and better than factually presented elements.