Having vs. Using
Für mehr Funktionen wird mehr Geld ausgegeben.
People prefer products or services with many functions and are prepared to spend more money on them - even if they are unlikely to use them all.
<span data-metadata=""><span data-buffer="">When should I use the effect?
Having vs. Using fällt unter die Kategorie: Increase value
Use the effect if you want users to consider your product as especially valuable and be willing to pay more for it.
Online examples from practice
Produktmerkmale
Focus on relevant product features, but list all the functions.
- Erwähne zunächst die wichtigen Merkmale (Beispiel 1)
- Zähle anschließend alle weiteren Merkmale auf (Beispiel 2)
- Erwähne alle technischen Funktionen auf
- Ermögliche es, dass Produktmerkmale miteinander verglichen werden können.
Discover more Psychological Triggers
The repeated presentation of information leads to it subsequently being perceived as more familiar, positively evaluated and preferred.
People prefer products or services with many functions and are prepared to spend more money on them - even if they are unlikely to use them all.
A purchase decision is doubted or regretted after the purchase if negative things are learned about the purchase afterwards.