Preview
A preview provides security.
A preview of what to expect reduces the fear of the unknown and increases motivation.
<span data-metadata=""><span data-buffer="">When should I use the effect?
Preview falls into this category: Increase motivation
Use the effect if you want to motivate your visitors and increase their willingness to purchase your product.
Online examples from practice
Content preview
Show your visitors what to expect next..
- Show photos of your product in use.
- Take close-ups of important details.
- Highlight special features.
- Show the final result
You should avoid this<span data-metadata="">
Avoid giving too little away so that your visitors have lots of unanswered questions.
Discover more Psychological Triggers
The repeated presentation of information leads to it subsequently being perceived as more familiar, positively evaluated and preferred.
People prefer products or services with many functions and are prepared to spend more money on them - even if they are unlikely to use them all.
A purchase decision is doubted or regretted after the purchase if negative things are learned about the purchase afterwards.