Personas: A deep dive into the world of customer segmentation
In the increasingly complex jungle of digital marketing, you have a powerful tool at your side: the persona. It lights the way for you, navigates you through the jungle and helps...
The psychological trigger "scarcity" and its role in conversion optimization
Scarcity is a powerful tool in the arsenal of modern marketing. This tried and tested strategy, based on our natural...
The Diderot effect: How possessions and identity influence our consumer behavior
The Diderot effect describes the phenomenon that the acquisition of a new possession can influence our entire consumer behavior. In this article, we will take a closer look at the Diderot effect...
Dunning-Kruger effect: when ignorance leads to overconfidence
Have you ever met someone who seems to be overconfident even though they are obviously incompetent in a certain area? Or have you...
Up-selling: Your guide to effective sales strategy
In today's highly competitive marketplace, it is imperative that you as a business or retailer implement effective strategies to maximize your profits...
Heatmaps: The key to effective user interaction analysis
Heatmaps are a powerful tool for marketers and web designers alike. They provide a visual representation of data that shows your behavior and interactions on a website.
Optimize playfully: How split testing can boost your website performance
In the dynamic world of digital marketing, continuous optimization is a must. One way to achieve this is to carry out split tests...
The quiet nudge: How nudging influences our behavior
Nudging has established itself as an effective tool for subtly and ethically influencing behavior. Originally from behavioral economics...
Understanding and using the framing effect: A comprehensive guide
The framing effect, a widely used concept in psychology and marketing, plays a crucial role in our perception and decision-making...
Understanding and mastering cross-selling in e-commerce
There are many ways to increase sales when running an e-commerce business. One of these methods is cross-selling. At its core, cross-selling refers to the process of...