Thinking Traps Decoded: How Cognitive Biases Shape Our Lives and Online Marketing
Your everyday life is full of decisions. From choosing your clothes in the morning to planning your long-term career goals: You are constantly challenged to make decisions...
The Diderot effect: Why a purchase rarely stays alone
The Diderot effect describes the phenomenon that the acquisition of a new possession can influence our entire consumer behavior. In this article, we will take a closer look at the Diderot effect...
Dunning-Kruger effect: when ignorance leads to overconfidence
Have you ever met someone who seems to be overconfident even though they are obviously incompetent in a certain area? Or have you...
Understanding and using the framing effect: A comprehensive guide
The framing effect, a widely used concept in psychology and marketing, plays a crucial role in our perception and decision-making...
Understanding, building and optimizing conversion funnels: Your guide to measurable success
Success in digital marketing depends on how well you understand your customers and how efficiently you shape their journey from first interaction to purchase. Here comes the...
Unique, Convincing, Profitable: How a Strong USP Can Boost Your E-Commerce Business
In an increasingly competitive business world, it is crucial to stand out from the crowd. A Unique Selling Point (USP) plays a central role in this...
Halo effect: How one property outshines everything
The "halo effect" is a fascinating psychological phenomenon that plays a significant role in everyday life as well as in the business world. It is the process of...
Behavior Patterns: Psychological patterns for smarter marketing
Successful marketing is based on a deep understanding of human behavior patterns. By recognizing how consumers think, feel and act, we can create more effective...
Mere-exposure effect: better control and influence human preference formation.
Have you ever come across an advertisement that you see over and over again? Maybe you've noticed that you're starting to like the product or service more...
Manual Google Tag Manager tracking integration
Manual Google Tag Manager tracking integration These instructions apply to accounts that have not set up their tracking by 11.02.2025. If your account already has a tracking setup, everything will remain as usual - no changes are necessary. Would you still like to switch to the new tracking setup? You can find out how to do this here: Migration to tracking [...]