The Diderot effect: How possessions and identity influence our consumer behavior
The Diderot effect describes the phenomenon that the acquisition of a new possession can influence our entire consumer behavior. In this article, we will take a closer look at the Diderot effect...
Dunning-Kruger effect: when ignorance leads to overconfidence
Have you ever met someone who seems to be overconfident even though they are obviously incompetent in a certain area? Or have you...
Up-selling: Your guide to effective sales strategy
In today's highly competitive marketplace, it is imperative that you as a business or retailer implement effective strategies to maximize your profits...
Heatmaps: The key to effective user interaction analysis
Heatmaps are a powerful tool for marketers and web designers alike. They provide a visual representation of data that shows your behavior and interactions on a website.
Optimize playfully: How split testing can boost your website performance
In the dynamic world of digital marketing, continuous optimization is a must. One way to achieve this is to carry out split tests...
The quiet nudge: How nudging influences our behavior
Nudging has established itself as an effective tool for subtly and ethically influencing behavior. Originally from behavioral economics...
Understanding and using the framing effect: A comprehensive guide
The framing effect, a widely used concept in psychology and marketing, plays a crucial role in our perception and decision-making...
Understanding and mastering cross-selling in e-commerce
There are many ways to increase sales when running an e-commerce business. One of these methods is cross-selling. At its core, cross-selling refers to the process of...
Sales psychology in e-commerce: How to understand customer behavior and increase online sales
Sales psychology is a powerful weapon that can take your online business to the next level. By understanding how customers think and what makes them make a buying decision, you can...
Mastering Conversions: The Ultimate Guide to the Conversion Funnel in E-Commerce
Success in digital marketing depends on how well you understand your customers and how efficiently you shape their journey from first interaction to purchase. Here comes the...