Heatmaps: The key to effective user interaction analysis
Heatmaps are a powerful tool for marketers and web designers alike. They provide a visual representation of data that shows your behavior and interactions on a website.
Optimize playfully: How split testing can boost your website performance
In the dynamic world of digital marketing, continuous optimization is a must. One way to achieve this is to carry out split tests...
The quiet nudge: How nudging influences our behavior
Nudging has established itself as an effective tool for subtly and ethically influencing behavior. Originally from behavioral economics...
The framing effect: influencing perception and decision making
The framing effect, a widely used concept in psychology and marketing, plays a crucial role in our perception and decision-making...
Understanding and mastering cross-selling in e-commerce
There are many ways to increase sales when running an e-commerce business. One of these methods is cross-selling. At its core, cross-selling refers to the process of...
Sales psychology in e-commerce: How to understand customer behavior and increase online sales
Sales psychology is a powerful weapon that can take your online business to the next level. By understanding how customers think and what makes them make a buying decision, you can...
Mastering Conversions: The Ultimate Guide to the Conversion Funnel in E-Commerce
Success in digital marketing depends on how well you understand your customers and how efficiently you shape their journey from first interaction to purchase. Here comes the...
The Art of the Value Proposition: A Guide to Creating an Irresistible Offer
In a competitive business world, the way companies communicate value to their customers can make the difference between success and failure...
Above the Fold: Optimize the First Impression of Your Website
"Above the Fold" refers to the part of a website that a user can see immediately when opening the page without having to scroll. This term originally comes from...
The ultimate guide to creating effective personas
In today's data-driven world, creating personas is an indispensable tool for marketers, UX designers and conversion optimizers. But what exactly are personas and why...