Start an A/A test and check the tracking
Start an A/A test and check the tracking Table of Contents Short & sweet To check your tracking setup in GA4, go to the real-time report and search for the “Abtesting” event. Click on it and check if the parameter “varify_abTestShort” is present. By starting an A/A test. If the event is missing, check the integration of the Varify snippet and the tracking settings. Step-by-step tutorial Create A/A test and test tracking [...]
Calculate significance
How Varify calculates significance Table of Contents Short & sweet The article explains how Varify evaluates test results with a frequentist method using one-sided chi-square and t-tests to detect significance more quickly. It also explains why longer run times and few metrics - especially for A/A tests - are important to avoid wrong decisions by chance. Calculation [...]
Troubleshooting
Troubleshooting - Possible causes Table of contents Short & sweet If there are problems in connection with loading the editor, saving variants or tracking variants, this page lists possible causes and describes how they can be solved. 1. editor or preview variants do not load If you are loading your website via [...]
Add JavaScript Reset
Add JavaScript Reset Short & sweet The Add JavaScript Reset function allows you to remove JavaScript code that you have added. This function is especially useful for Single Page Applications (SPAs), if the application does not force a new page load when switching between different pages. Accordingly, JavaScript changes remain visible on the new page, [...].
Start and stop experiments
Starting and pausing experiments In a nutshell You can start your experiments by pressing the "Start experiment" button. You can press this button as soon as a suitable page targeting has been set. Step-by-step tutorialStarting and stopping experiments Starting a tour Creating and starting an experiment As soon as you have created a variant using the Varify.io editor, it is [...]
Responsive Device Switcher
Responsive Device Switcher Short & sweet With Responsive Device Switcher you can make changes to your website responsively. Simply increase or decrease the width of the window and the content of your website will be changed. You can switch between the standard view of your website and the responsive view at any time. Changes made [...]
Audience Targeting
Audience Targeting Inhaltsverzeichnis Kurz & Knapp Mit dem Audience Targeting legst du fest, welche Zielgruppe an deinem Experiment teilnimmt. Du kannst zum Beispiel nur Nutzer ansprechen, die über eine bestimmte Quelle auf deine Website kommen, oder gezielt Mobile-, Tablet- oder Desktop-Nutzer auswählen. Die Möglichkeiten sind dabei sehr vielseitig. Dein Audience Targeting erstellst du im Segment […]
Scarcity explained: Psychology, examples & strategies for more conversions

Scarcity is a powerful tool in the arsenal of modern marketing. This tried and tested strategy, based on our natural...
Understand & use heatmaps: How to analyze user behavior in a targeted and effective way

Heatmaps are a powerful tool for marketers and web designers alike. They provide a visual representation of data that shows your behavior and interactions on a website.
Split tests explained simply: definition, application, implementation

In the dynamic world of digital marketing, continuous optimization is a must. One way to achieve this is to carry out split tests...