Scarcity explained: Psychology, examples & strategies for more conversions
Scarcity is a powerful tool in the arsenal of modern marketing. This tried and tested strategy, based on our natural...
Understand & use heatmaps: How to analyze user behavior in a targeted and effective way
Heatmaps are a powerful tool for marketers and web designers alike. They provide a visual representation of data that shows your behavior and interactions on a website.
Split tests explained simply: definition, application, implementation
In the dynamic world of digital marketing, continuous optimization is a must. One way to achieve this is to carry out split tests...
Primacy effect: first impressions count (with tips on how to use it)
Are you aware that the first impression you make with your product or service plays a decisive role...
What affect heuristics have to do with trust, purchasing decisions and crises
In the dynamic world of online marketing, professionals are constantly looking for innovative approaches to get their message out effectively. One of these powerful...
Evaluation of results in GA 4
Evaluation of results with GA 4 IMPORTANT NOTE:The procedure for evaluating results in GA4 has changed slightly. The previous evaluation still works as usual. However, the new procedure is necessary to use the upcoming GA4 evaluation directly in Varify.io. If you have any questions, please contact our support team. Table of contents Short & sweet As soon as you have Varify.io® [...]
The decoy effect: psychological pricing with decoy logic
The main goal of e-commerce is to persuade customers to buy products or services. One effective method to achieve this goal is the use of cognitive...
Code Helpers
Code Helpers Short & sweet The Code Helpers help you as a web developer to set up A/B tests, especially when developing for single page applications. JavaScript Helper Functions varifyHelpers.waitFor The waitFor function uses a mutation observer to wait for a defined element. As soon as new elements matching the defined selector are added to the DOM [...]
Parameters & URL Targeting
Parameters & URL Targeting Table of contents Short & sweet NOTE: As of December 2023, the parameters and URL targeting forms no longer exist in this presentation. However, you can still use the functions described here. What exactly has changed and links to the corresponding documentation can be found here. NEW Testing parameters With the "Parameters" setting [...]
A/B Testing: Create experiment
A/B Testing: Create an experiment In a nutshell With Varify.io® you can create and start your experiments in no time at all. First create a new variant and save it. You can then make various settings for your experiment in the dashboard. Finally, start the experiment by defining a page targeting and pressing the Start button. Step-by-step tutorialStarting and stopping [...]