Blog for better websites and more conversions

According to the UN, over one billion people live with a disability. Behind this figure are the individual stories of people who encounter barriers every day that often remain hidden to others. Accessibility means far

In the digital landscape, it's not enough to just drive traffic to your website. It's about converting that traffic into tangible results...

The Diderot effect describes the phenomenon that the acquisition of a new possession can influence our entire consumer behavior. In this article, we will take a closer look at the Diderot effect...

In an increasingly globalized and digitalized world, competition on the market has increased significantly. Today, companies are not only competing locally, but globally...

A/B testing is an integral part of data-driven optimization teams. However, not every team has the same requirements and not every method suits every organization. While marketing teams often want to test visual changes quickly,

Sales psychology is a powerful weapon that can take your online business to the next level. By understanding how customers think and what makes them make a buying decision, you can...

The bounce rate is a decisive factor for measuring the user experience on a website. What is the bounce rate? It represents...

In today's digital landscape, personalization is no longer just a nice-to-have, but a critical requirement. For companies that want to be competitive,...

The field of neuromarketing is fascinating because it combines neuroscience and marketing. It is based on the realization that our decisions and preferences...

A strong call-to-action (CTA) can make the difference between a visitor and a customer. CTAs are an essential element in the digital world and can...

Scarcity is a powerful tool in the arsenal of modern marketing. This tried and tested strategy, based on our natural...

The Paradox of Choice is a fascinating but challenging phenomenon in the world of selling. It is the psychological phenomenon that occurs when a variety of options...

Nudging has established itself as an effective tool for subtly and ethically influencing behavior. Originally from behavioral economics...

The main goal of e-commerce is to persuade customers to buy products or services. One effective method to achieve this goal is the use of cognitive...

Successful marketing is based on a deep understanding of human behavior patterns. By recognizing how consumers think, feel and act, we can create more effective...

In the dynamic world of online marketing, professionals are constantly looking for innovative approaches to get their message out effectively. One of these powerful...

In the increasingly complex jungle of digital marketing, you have a powerful tool at your side: the persona. It lights the way for you, navigates you through the jungle and helps...

Have you ever come across an advertisement that you see over and over again? Maybe you've noticed that you're starting to like the product or service more...

In today's highly competitive marketplace, it is imperative that you as a business or retailer implement effective strategies to maximize your profits...

Have you ever met someone who seems to be overconfident even though they are obviously incompetent in a certain area? Or have you...

There are many ways to increase sales when running an e-commerce business. One of these methods is cross-selling. At its core, cross-selling refers to the process of...

Success in digital marketing depends on how well you understand your customers and how efficiently you shape their journey from first interaction to purchase. Here comes the...

The "halo effect" is a fascinating psychological phenomenon that plays a significant role in everyday life as well as in the business world. It is the process of...

There are numerous ways to optimize conversion and landing pages and thus save significantly on monthly expenses. At Varify, we rely heavily on A/B testing and CRO (Conversion Rate