Blog for better websites and more conversions
Personalization and landing page optimization with Varify.io®.
- Expert know how from different industries
- Approaches from behavioral psychology
- Practical implementation recommendations
As a website operator or marketer, you've probably heard of the term "hero shot". But what exactly does it mean and why is it so important?READ MORE
A/B testing is essential for Shopify stores that want to grow and scale. However, Shopify has some special features that set it apart from other platforms - challenges, but also ...READ MORE
A/B testing is the most powerful tool for optimizing the conversion rate and making data-based decisions. However, even small errors can distort the results and lead to ...READ MORE
Have you ever heard of A/A tests? They are less well known, but very important! An A/A test is an important step before A/B testing, as it ensures that ...READ MORE
