Blog for better websites and more conversions

A strong call-to-action (CTA) can make the difference between a visitor and a customer. CTAs are an essential element in the digital world and can...

The Paradox of Choice is a fascinating but challenging phenomenon in the world of selling. It is the psychological phenomenon that occurs when a variety of options...

Your website is attracting visitors, but you have the feeling that it could convert even more? Whether it's sales, leads or inquiries - there's always room for improvement.

"Above the Fold" refers to the part of a website that a user can see immediately when opening the page without having to scroll. This term originally comes from...

There are numerous ways to optimize conversion and landing pages and thus save significantly on monthly expenses. At Varify, we rely heavily on A/B testing and CRO (Conversion Rate

Have you ever wondered why some websites attract visitors effortlessly, while others hardly attract any attention? The difference often lies in targeted website optimization. An optimized website ensures

Have you ever heard of A/A tests? They are less well known, but very important! An A/A test is an important step before A/B testing, as it ensures that the tools used

The conversion rate shows how many visitors to your website perform a desired action. In this article, you will learn the most important strategies for improving your conversion rate in a targeted manner - well-founded, practical and

The field of neuromarketing is fascinating because it combines neuroscience and marketing. It is based on the realization that our decisions and preferences...

In the dynamic world of online marketing, professionals are constantly looking for innovative approaches to get their message out effectively. One of these powerful...

The main goal of e-commerce is to persuade customers to buy products or services. One effective method to achieve this goal is the use of cognitive...

The Diderot effect describes the phenomenon that the acquisition of a new possession can influence our entire consumer behavior. In this article, we will take a closer look at the Diderot effect...

Nudging has established itself as an effective tool for subtly and ethically influencing behavior. Originally from behavioral economics...

Have you ever met someone who seems to be overconfident even though they are obviously incompetent in a certain area? Or have you...

The "halo effect" is a fascinating psychological phenomenon that plays a significant role in everyday life as well as in the business world. It is the process of...

Have you ever come across an advertisement that you see over and over again? Maybe you've noticed that you're starting to like the product or service more...

Do you know the feeling when a website just "flows"? When everything is intuitive and pleasant? The secret behind this is the "user experience", or "UX" for short. In a digital world, the...

In an increasingly competitive business world, it is crucial to stand out from the crowd. A Unique Selling Point (USP) plays a central role in this...

Visitors come to your website - and leave after a few seconds. No click, no interaction, no purchase. What went wrong? Usability tests bring to light why users bounce and

The right optimization of your landing page can make all the difference in whether a visitor takes your desired action or not. A well-designed page not only helps you to achieve more conversions

In this blog post, we will cover a neglected topic: dynamic landing pages. In this article, you will learn how you can use them to effectively increase your conversion rate and...

There are many ways to increase sales when running an e-commerce business. One of these methods is cross-selling. At its core, cross-selling refers to the process of...

In today's highly competitive marketplace, it is imperative that you as a business or retailer implement effective strategies to maximize your profits...

In an increasingly globalized and digitalized world, competition on the market has increased significantly. Today, companies are not only competing locally, but globally...