Blog for better websites and more conversions

In the digital age, where websites, e-shops and social media dominate, conversion rate is at the heart of online marketing. Every time you browse the web, you will be directed to different...

In an age where technology plays a role in almost every aspect of our lives, the way we interact with digital products can influence our decisions, feelings and behaviors.

Heatmaps are a powerful tool for marketers and web designers alike. They provide a visual representation of data that shows your behavior and interactions on a website.

In a world where customer expectations are constantly rising, the customer experience is a decisive competitive advantage. Steve Jobs emphasized that companies with the customer experience...

A test shows +3 % conversion uplift. Sounds convincing - until you check the data in BigQuery. Because what GA4 reports often conceal: The result is based on modeled users, sampled sessions and smoothed

As a website operator or marketer, you've probably heard of the term "hero shot". But what exactly does it mean and why is it so important for a successful website?

Usability tests are the key to finding out how well a website is received by real users. They show where users have problems, how they navigate through the site and how they use it.

Without conversions, your website is like a shop window without buyers. With conversions, it becomes a high-turnover store! Read on to understand exactly what a conversion is and how to

According to the UN, over one billion people live with a disability. Behind this figure are the individual stories of people who encounter barriers every day that often remain hidden to others. Accessibility means far

The Diderot effect describes the phenomenon that the acquisition of a new possession can influence our entire consumer behavior. In this article, we will take a closer look at the Diderot effect...

In an increasingly globalized and digitalized world, competition on the market has increased significantly. Today, companies are not only competing locally, but globally...

A/B testing is an integral part of data-driven optimization teams. However, not every team has the same requirements and not every method suits every organization. While marketing teams often want to test visual changes quickly,

The bounce rate is a decisive factor for measuring the user experience on a website. What is the bounce rate? It represents...

In today's digital landscape, personalization is no longer just a nice-to-have, but a critical requirement. For companies that want to be competitive,...

The field of neuromarketing is fascinating because it combines neuroscience and marketing. It is based on the realization that our decisions and preferences...

A strong call-to-action (CTA) can make the difference between a visitor and a customer. CTAs are an essential element in the digital world and can...

Scarcity is a powerful tool in the arsenal of modern marketing. This tried and tested strategy, based on our natural...

The Paradox of Choice is a fascinating but challenging phenomenon in the world of selling. It is the psychological phenomenon that occurs when a variety of options...

Nudging has established itself as an effective tool for subtly and ethically influencing behavior. Originally from behavioral economics...

The main goal of e-commerce is to persuade customers to buy products or services. One effective method to achieve this goal is the use of cognitive...

Successful marketing is based on a deep understanding of human behavior patterns. By recognizing how consumers think, feel and act, we can create more effective...

In the dynamic world of online marketing, professionals are constantly looking for innovative approaches to get their message out effectively. One of these powerful...