Blog for better websites and more conversions

In Google Analytics 4 (GA4), data can fluctuate by 2-3 %. The reason for this is sampling, which is used for complex or extensive data queries. For A/B tests where precision

In our fast-paced, information-flooded world, the days of "one size fits all" are long gone. Consumers today are more informed, more demanding and...

Have you ever met someone who seems to be overconfident even though they are obviously incompetent in a certain area? Or have you...

In the digital landscape, it's not enough to just drive traffic to your website. It's about converting that traffic into tangible results...

In the increasingly complex jungle of digital marketing, you have a powerful tool at your side: the persona. It lights the way for you, navigates you through the jungle and helps...

In the dynamic world of digital marketing, continuous optimization is a must. One way to achieve this is to carry out split tests...

In an age where technology plays a role in almost every aspect of our lives, the way we interact with digital products can influence our decisions, feelings and behaviors.

In a digital world where competition and customer expectations are constantly increasing, user testing is becoming more and more relevant. It provides insights into the behavior and preferences of...

In a competitive business world, the way companies communicate value to their customers can make the difference between success and failure...

Successful marketing is based on a deep understanding of human behavior patterns. By recognizing how consumers think, feel and act, we can create more effective...

Your website is attracting visitors, but you have the feeling that it could convert even more? Whether it's sales, leads or inquiries - there's always room for improvement.

There are numerous ways to optimize conversion and landing pages and thus save significantly on monthly expenses. At Varify, we rely heavily on A/B testing and CRO (Conversion Rate

Have you ever wondered why some websites attract visitors effortlessly, while others hardly attract any attention? The difference often lies in targeted website optimization. An optimized website ensures

Have you ever heard of A/A tests? They are less well known, but very important! An A/A test is an important step before A/B testing, as it ensures that the tools used

The conversion rate shows how many visitors to your website perform a desired action. In this article, you will learn the most important strategies for improving your conversion rate in a targeted manner - well-founded, practical and

The Diderot effect describes the phenomenon that the acquisition of a new possession can influence our entire consumer behavior. In this article, we will take a closer look at the Diderot effect...

Have you ever met someone who seems to be overconfident even though they are obviously incompetent in a certain area? Or have you...

The "halo effect" is a fascinating psychological phenomenon that plays a significant role in everyday life as well as in the business world. It is the process of...

Have you ever come across an advertisement that you see over and over again? Maybe you've noticed that you're starting to like the product or service more...

Do you know the feeling when a website just "flows"? When everything is intuitive and pleasant? The secret behind this is the "user experience", or "UX" for short. In a digital world, the...

In an increasingly competitive business world, it is crucial to stand out from the crowd. A Unique Selling Point (USP) plays a central role in this...

Visitors come to your website - and leave after a few seconds. No click, no interaction, no purchase. What went wrong? Usability tests bring to light why users bounce and

The right optimization of your landing page can make all the difference in whether a visitor takes your desired action or not. A well-designed page not only helps you to achieve more conversions

In this blog post, we will cover a neglected topic: dynamic landing pages. In this article, you will learn how you can use them to effectively increase your conversion rate and...