Blog for better websites and more conversions
Personalization and landing page optimization with Varify.io®.
- Expert know how from different industries
- Approaches from behavioral psychology
- Practical implementation recommendations
The US digital market is highly competitive. High advertising costs, strong performance pressure and fast innovation cycles significantly increase the demands on digital business models. Whether e-commerce, SaaS or platform business: without systematic ...READ MORE
Many Dutch companies have been working with A/B tests, analytics and data-based decision-making processes for years. The level at which optimization is applied is correspondingly high. What is needed is not ...READ MORE
The Brazilian digital market is growing rapidly and is characterized by mobile-first usage, e-commerce and marketplace models. The focus on efficient conversion paths and smooth user experiences is correspondingly high. Conversion optimization ...READ MORE
Competition in the French digital market is intense. The cost of new visitors is rising across all sectors, while user attention is dwindling. Whether online store, software provider or lead generation: ...READ MORE
Personas: definition, application and future at a glance
In the increasingly complex jungle of digital marketing, you have a powerful tool at your side: the persona. It lights the way for you, navigates you through the jungle and helps...
Mere-exposure effect: better control and influence human preference formation.
Have you ever come across an advertisement that you see over and over again? Maybe you've noticed that you're starting to like the product or service more...
Upselling done right: This is how ready to buy existing customers really are
In today's highly competitive marketplace, it is imperative that you as a business or retailer implement effective strategies to maximize your profits...
Cross-selling: How to increase additional sales without losing customers
There are many ways to increase sales when running an e-commerce business. One of these methods is cross-selling. At its core, cross-selling refers to the process of...
Halo effect: How one property outshines everything
The "halo effect" is a fascinating psychological phenomenon that plays a significant role in everyday life as well as in the business world. It is the process of...
How to optimize landing pages through the clever use of data analytics
There are numerous ways to optimize conversion and landing pages and thus save significantly on monthly expenses. At Varify, we rely heavily on A/B testing and CRO (Conversion Rate
Understanding and using the framing effect: A comprehensive guide
The framing effect, a widely used concept in psychology and marketing, plays a crucial role in our perception and decision-making...
Dunning-Kruger effect: when ignorance leads to overconfidence
Have you ever met someone who seems to be overconfident even though they are obviously incompetent in a certain area? Or have you...
Create personas that work: Really understanding users instead of guessing target groups
In today's data-driven world, creating personas is an indispensable tool for marketers, UX designers and conversion optimizers. But what exactly are personas and why...
Above the Fold: Optimize the First Impression of Your Website
"Above the Fold" refers to the part of a website that a user can see immediately when opening the page without having to scroll. This term originally comes from...
website optimization a comprehensive look at better user experience and conversion rates
Have you ever wondered why some websites attract visitors effortlessly, while others hardly attract any attention? The difference often lies in targeted website optimization. An optimized website ensures
UX optimization: The key to increasing reach, customers and revenue
Do you know the feeling when a website just "flows"? When everything is intuitive and pleasant? The secret behind this is the "user experience", or "UX" for short. In a digital world, the...
Unique, Convincing, Profitable: How a Strong USP Can Boost Your E-Commerce Business
In an increasingly competitive business world, it is crucial to stand out from the crowd. A Unique Selling Point (USP) plays a central role in this...
Landing page optimization made easy: 10 essential tips to increase your conversion rates
The right optimization of your landing page can make all the difference in whether a visitor takes your desired action or not. A well-designed page not only helps you to achieve more conversions
Dynamic landing pages: how to increase the conversion rate in performance marketing
In this blog post, we will cover a neglected topic: dynamic landing pages. In this article, you will learn how you can use them to effectively increase your conversion rate and...
Thinking Traps Decoded: How Cognitive Biases Shape Our Lives and Online Marketing
Your everyday life is full of decisions. From choosing your clothes in the morning to planning your long-term career goals: You are constantly challenged to make decisions...
More conversions through keyword insertion on your Google Ads landing page
Dynamic keyword insertion for Google Ads convinces the visitor to click. The dynamic keyword insertion on landing pages convinces the customer to stay. Visualize...
