Blog for better websites and more conversions
Personalization and landing page optimization with Varify.io®.
- Expert know how from different industries
- Approaches from behavioral psychology
- Practical implementation recommendations
The way in which data is collected on the web is changing rapidly. Data protection regulations such as the GDPR and stricter browser rules are making it more difficult to collect precise and complete tracking data ...READ MORE
As a website operator or marketer, you've probably heard of the term "hero shot". But what exactly does it mean and why is it so important?READ MORE
In Google Analytics 4 (GA4), data can fluctuate by 2-3 %. The reason for this is sampling, which is used for complex or extensive data queries. For A/B ...READ MORE
WordPress is the most widely used content management system in the world - and for good reason. It impresses with its flexibility, user-friendliness and a huge selection of plugins and customization options. But ...READ MORE
Thinking Traps Decoded: How Cognitive Biases Shape Our Lives and Online Marketing
Your everyday life is full of decisions. From choosing your clothes in the morning to planning your long-term career goals: You are constantly challenged to make decisions...
Confidence: From Gut Feelings to Data-Driven Decisions
In the fast-paced digital era, A/B testing has established itself as a crucial tool in marketing. They enable us to test website variants, advertising messages or even...
The Limbic Map - A Tool for Understanding Human Decisions
In the age of neuromarketing, the limbic map is an important key to understanding human decision-making. Developed by the renowned German psychologist and marketing expert...
Multivariate Testing: Your Guide to Optimized Online Results
The digital marketing landscape is constantly changing. To be successful, marketers need to continuously rethink and adapt their strategies. Multivariate tests are...
Customer Journey Map: Mastering the Customer Journey - A Comprehensive Guide
In a world where customer expectations are constantly rising, the customer experience is a decisive competitive advantage. Steve Jobs emphasized that companies with the customer experience...
Conversion rate in focus: optimization strategies for your online success
In the digital age, where websites, e-shops and social media dominate, conversion rate is at the heart of online marketing. Every time you browse the web, you will be directed to different...
More conversions through keyword insertion on your Google Ads landing page
Dynamic keyword insertion for Google Ads convinces the visitor to click. The dynamic keyword insertion on landing pages convinces the customer to stay. Visualize...
Sales psychology in e-commerce: How to understand customer behavior and increase online sales
Sales psychology is a powerful weapon that can take your online business to the next level. By understanding how customers think and what makes them make a buying decision, you can...
Effective A/B testing of Shopify themes with Varify.io®: The ultimate guide
By testing different themes, you gain valuable insights into the behavior and preferences of your users. On this basis, you can continue with targeted, more detailed optimizations after the theme tests.
The Google Optimize Sunset - and what companies should do now
Google Optimize is being discontinued. It is now clear: Google will not offer an alternative A/B testing solution for Google Analytics 4 The fears of many Google Optimize users have been confirmed...
