Blog for better websites and more conversions
Personalization and landing page optimization with Varify.io®.
- Expert know how from different industries
- Approaches from behavioral psychology
- Practical implementation recommendations
Discover how A/B testing can boost your website's performance. Learn key concepts, tools, and strategies to make informed decisions.
A/B testing is no longer a nice extra, but the basis for data-based optimization. However, finding the right tool is often more difficult than expected. While ...READ MORE
In an age where technology plays a role in nearly every aspect of our lives, the way we interact with digital products can ...READ MORE
Would you like to win more customers from your website visitors? Whether online store, lead form or request for quotation, every interaction is an opportunity for more sales. With targeted conversion optimization ...READ MORE
Understanding and using the framing effect: A comprehensive guide
The framing effect, a widely used concept in psychology and marketing, plays a crucial role in our perception and decision-making...
Dunning-Kruger effect: when ignorance leads to overconfidence
Have you ever met someone who seems to be overconfident even though they are obviously incompetent in a certain area? Or have you...
Create personas that work: Really understanding users instead of guessing target groups
In today's data-driven world, creating personas is an indispensable tool for marketers, UX designers and conversion optimizers. But what exactly are personas and why...
Primacy effect: first impressions count (with tips on how to use it)
Are you aware that the first impression you make with your product or service plays a decisive role...
Above the Fold: Optimize the First Impression of Your Website
"Above the Fold" refers to the part of a website that a user can see immediately when opening the page without having to scroll. This term originally comes from...
Segmentation: Targeted customer approach leads to higher conversions
In our fast-paced, information-flooded world, the days of "one size fits all" are long gone. Consumers today are more informed, more demanding and...
website optimization a comprehensive look at better user experience and conversion rates
Have you ever wondered why some websites attract visitors effortlessly, while others hardly attract any attention? The difference often lies in targeted website optimization. An optimized website ensures
UX optimization: The key to increasing reach, customers and revenue
Do you know the feeling when a website just "flows"? When everything is intuitive and pleasant? The secret behind this is the "user experience", or "UX" for short. In a digital world, the...
Unique, Convincing, Profitable: How a Strong USP Can Boost Your E-Commerce Business
In an increasingly competitive business world, it is crucial to stand out from the crowd. A Unique Selling Point (USP) plays a central role in this...
Landing page optimization made easy: 10 essential tips to increase your conversion rates
The right optimization of your landing page can make all the difference in whether a visitor takes your desired action or not. A well-designed page not only helps you to achieve more conversions
Dynamic landing pages: how to increase the conversion rate in performance marketing
In this blog post, we will cover a neglected topic: dynamic landing pages. In this article, you will learn how you can use them to effectively increase your conversion rate and...
Thinking Traps Decoded: How Cognitive Biases Shape Our Lives and Online Marketing
Your everyday life is full of decisions. From choosing your clothes in the morning to planning your long-term career goals: You are constantly challenged to make decisions...
More conversions through keyword insertion on your Google Ads landing page
Dynamic keyword insertion for Google Ads convinces the visitor to click. The dynamic keyword insertion on landing pages convinces the customer to stay. Visualize...
