Having vs. Using
More money is spent on additional features.
People prefer products or services with many functions and are prepared to spend more money on them - even if they are unlikely to use them all.
<span data-metadata=""><span data-buffer="">When should I use the effect?
"Having" vs. "Using" falls under the category: Increase value
Use the effect if you want users to consider your product as especially valuable and be willing to pay more for it.
Online examples from practice
Product Features
Focus on relevant product features, but list all the functions.
- Start by mentioning the key features (Example 1)
- Next, list all the other characteristics (Example 2)
- List all technical features on
- Enable users to compare product features with one another.
Discover more Psychological Triggers
The repeated presentation of information leads to it subsequently being perceived as more familiar, positively evaluated and preferred.
People prefer products or services with many functions and are prepared to spend more money on them - even if they are unlikely to use them all.
A purchase decision is doubted or regretted after the purchase if negative things are learned about the purchase afterwards.