Zero Risk Bias
The desire not to take any risks.
People tend to reduce small risks completely rather than mitigate larger risks somewhat.
<span data-metadata=""><span data-buffer="">When should I use the effect?
The zero risk bias falls into this category: Provide security
Use the effect if you want to create trust and security with your customers.
Online examples from practice
Measures that ensure safety
First identify potential risks for your customers and then address any concerns.
- Offer a return option and long return period
- Extend the product warranty
- Offer a money-back guarantee
- Show close-ups of your product
- Published reviews from previous customers
You should avoid this<span data-metadata="">
Try to keep the risks as low as possible. But stick to the truth and do not conceal any obvious risks.
Discover more Psychological Triggers
The repeated presentation of information leads to it subsequently being perceived as more familiar, positively evaluated and preferred.
People prefer products or services with many functions and are prepared to spend more money on them - even if they are unlikely to use them all.
A purchase decision is doubted or regretted after the purchase if negative things are learned about the purchase afterwards.