No results link after experiment start
No "Results" link after experiment start If you have selected reporting in Varify in the tracking setup, a "Results" link will appear after starting the experiment, which will take you directly to reporting. If the link does not appear shortly after the start, this is usually because your connection to Google is disconnected. Only if the connection to your [...]
Visitors change the variants within an experiment
Visitors change the variants within an experiment If you notice that a different variant of the same experiment is displayed than before during a page visit - or even on a return visit - this can have various causes. The most common causes are The Tracking Activation Script was not integrated correctly Consent Management Platform blocks the Varify Script [...]
Page flickering - Flickering effect
Page flickering - Flickering effect If a flickering effect occurs when loading the variants, this is usually because the Varify snippet is loaded too late. Here's how you can prevent this: Integrate the Varify snippet directly in the area of your website. (Snippet integration) Alternatively, you can use an anti-flicker script. Note, however, that this may have a negative impact on Core Web Vitals and SEO.
Shopify Tracking
Shopify Tracking Table of Contents In a nutshell Connect Shopify directly with Varify and analyze your experiments directly with the conversion and revenue data from Shopify. The integration only works together with the use of GA4, as the number of visitors is imported from GA4. How to use Shopify tracking data Step 1: Activate the Shopify data import [...]
Integrations
Integrations Table of contents Short & sweet Link Varify with additional tools to gain deeper insights from your A/B tests. For example, use heatmaps, clickmaps or screen recordings to better understand the behavior of your visitors in the test version compared to the original version. To use an integration, go to "Integrations" in the tracking setup and activate the [...]
Shopify - Setting up a price test
Shopify - Test prices with Varify.io Table of contents In a nutshell To find out at which price your products achieve the best contribution margin, you can carry out price tests. To do this, an additional variant filter is added for the corresponding product to be tested. You use this filter to set the alternative price. The experiment is invisible to the user, as the [...]
Consent - Tracking via Consent
Send data to your web analytics tool only after user consent Table of contents Short & sweet Regardless of how you send your data to your web analytics tool, the experiment execution and variant assignment is done separately. This has the advantage that you can, for example, integrate the Varify snippet without user consent, whereby experiments are played out directly [...].
Shopify Custom Pixel Integration via Google Tag Manager
GA4 integration via Shopify Custom Pixel IMPORTANT NOTE: These instructions should only be followed if you have integrated the Google Tag Manager via the Shopify Custom Pixel. Table of contents Short & sweet In this guide, you will learn how to submit Varify events to Google Analytics 4 via the Shopify Custom Pixel integration. You will learn how to [...]
Create multi-page experiment
Creating a multi-page experiment Table of contents In a nutshell If you want to make simultaneous changes across multiple pages within an experiment, you need a multi-page experiment. There are two ways to create such an experiment in Varify.io: The simple method: create several separate experiments and link them together. The advanced method: Use a single experiment and control the variants using [...]
BigQuery and A/B testing: Maximum precision thanks to 100% of exact data
In Google Analytics 4 (GA4), data can fluctuate by 2-3 %. This is due to the sampling used for complex or large data queries. For A/B tests, where precision is crucial, such deviations can be a challenge. BigQuery solves this problem. It allows you to analyze all data without sampling - completely and with 100 [...]