Increase CR through continuously visible "Add to cart" button during scrolling
Result:
+ 37.8% Conversions
Camping
Germany
+ 37.8% Conversions
Table of contents
About AlpacaCamping
AlpacaCamping is an online platform founded in Germany that connects travelers with unique, privately rented pitches for motorhomes and tents across Europe. With flexible booking options, real-time availability and carefully curated locations, AlpacaCamping offers an attractive alternative to traditional campsites.
The company is now one of the leading marketplaces for individual camping experiences - particularly popular with Vanlifers looking for authentic stays close to nature.
Initial situation
This success describes a quick optimization experiment that aimed to improve the mobile shopping experience on a Shopify-based e-commerce site. The focus was on the visibility of the “Add to cart” button, an important interaction point in the conversion funnel. By fixing a common usability issue, the aim was to increase the conversion rate and reduce bounces due to navigation issues on mobile devices.
The aim of this test was to increase the site's conversion rate by simplifying the checkout process. Analytics data and usability tests had uncovered a recurring problem: mobile users often had to scroll excessively to find the “Add to cart” button. Even highly engaged users were leaving the page before completing the desired action. This showed a clear bottleneck in conversion.
Variants
Hypothesis
If the “Add to cart” button remains visible while scrolling,
Then the conversion rate will increase,
Because buyers do not have to search for the action they are already motivated to take.
Original
Variant
Changes: The “Add to cart” button remains visible while scrolling, even if the typical “Buy Box” area is no longer visible.
Test results
Segmentation was not used in the experiment, meaning that all users were included in the analysis. The test ran over a period of 14 days to ensure a sufficient data basis for a statistically reliable evaluation. A total of 642 visitors took part in the experiment. The results achieved a statistical reliability of 96.6 %.
The test confirmed the hypothesis. The variant with a permanently visible „Add to cart“ button led to a 37% increase in the conversion rate. This shows that even small improvements in usability can have a significant impact on user behavior and sales.
Conclusion
The winning variation was immediately rolled out to 100% of mobile users. This case highlights the value of focusing on high friction points in the user flow: by removing a single barrier to action, the team achieved significant gains in conversion efficiency.
This also highlights the potential of rapid, AI-supported CRO interventions to deliver measurable business results in a short period of time.
Varify's easy setup and affordable pricing allow us to run tests faster and more cost-effectively. It's the perfect tool for Shopify stores starting their CRO journey.
Founder DataBlaze.ai
Founder of DataBlaze.ai
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