Experiment API
Table of contents
In short
With the Experiment API, you can create, pause, and archive experiments and variants via API, as well as define traffic allocation, page targeting, and audience targeting. You can also retrieve the raw data from your experiments and configure all of your experiment settings.
How to use the Experiment API
The account owner can create an API key under Team Settings in the API Keys menu item. Once the API key has been created, both the client key and the secret key will be visible.
The client secret is only visible shortly after creation and cannot be displayed again afterwards.
Developer documentation
Click here to go to the Developer documentation.
First steps
Tracking & web analytics integrations
- Tracking with Varify
- Manual Google Tag Manager tracking integration
- Automatic GA4 tracking integration
- Shopify Custom Pixel Integration via Google Tag Manager
- Shopify Tracking
- BigQuery
- PostHog evaluations
- Matomo - Integration via Matomo Tag Manager
- etracker integration
- Piwik Pro Integration
- Consent - Tracking via Consent
- Advanced Settings
- Tracking with Varify
- Manual Google Tag Manager tracking integration
- Automatic GA4 tracking integration
- Shopify Custom Pixel Integration via Google Tag Manager
- Shopify Tracking
- BigQuery
- PostHog evaluations
- Matomo - Integration via Matomo Tag Manager
- etracker integration
- Piwik Pro Integration
- Consent - Tracking via Consent
- Advanced Settings
Create experiment
Targeting
Reporting & evaluation
- GA4 reporting in Varify.io
- BigQuery
- Segment and filter reports
- Share report
- Audience-based evaluation in GA4
- Segment-based evaluation in GA 4
- PostHog Tracking
- Exporting the experiment results from Varify
- Matomo - Results analysis
- etracker evaluation
- Calculate significance
- User-defined click events
- Evaluate custom events in explorative reports
- GA4 - Cross-Domain Tracking
- GA4 reporting in Varify.io
- BigQuery
- Segment and filter reports
- Share report
- Audience-based evaluation in GA4
- Segment-based evaluation in GA 4
- PostHog Tracking
- Exporting the experiment results from Varify
- Matomo - Results analysis
- etracker evaluation
- Calculate significance
- User-defined click events
- Evaluate custom events in explorative reports
- GA4 - Cross-Domain Tracking
Visual editor
- Campaign Booster: Arrow Up
- Campaign Booster: Exit Intent Layer
- Campaign Booster: Information Bar
- Campaign Booster: Notification
- Campaign Booster: USP Bar
- Add Link Target
- Browse Mode
- Custom Selector Picker
- Edit Content
- Edit Text
- Move elements
- Hide Element
- Keyword Insertion
- Redirect & Split URL Testing
- Remove Element
- Replace Image
- Responsive Device Switcher
- Style & Layout Changes
- Campaign Booster: Arrow Up
- Campaign Booster: Exit Intent Layer
- Campaign Booster: Information Bar
- Campaign Booster: Notification
- Campaign Booster: USP Bar
- Add Link Target
- Browse Mode
- Custom Selector Picker
- Edit Content
- Edit Text
- Move elements
- Hide Element
- Keyword Insertion
- Redirect & Split URL Testing
- Remove Element
- Replace Image
- Responsive Device Switcher
- Style & Layout Changes