• No "Results" link after experiment start

    If you have selected reporting in Varify in the tracking setup, a "Results" link will appear after starting the experiment, which will take you directly to the reporting.

    If the link does not appear shortly after starting, this is usually because your connection to Google is disconnected. The link will only be displayed if the connection to your Google account is active at startup.

    This is how you proceed if the link is missing:

    1. Open the tracking setup and check whether the connection to Google is active.

    2. Re-establish the connection to your Google account.

    3. For experiments that previously had a link, this should now be visible again.

    If the link is still missing, the experiment was started without an active GA4 connection.

    You now have two options:

    1. Use the segment-based report directly in GA4.

    2. Pause the experiment, duplicate it and start the duplicate with an active Google connection.

    Note: If a running experiment has been started with an active Google connection, no data will be lost - even if the connection is disconnected later. Simply reconnect to your Google account and the results link will appear again.

  • First steps