• BigQuery integration in Varify

    Table of contents

    Varify analytics tool integrations

    Step 1: Activate the function in Varify.io

    The use of BigQuery is currently not yet enabled for all users. However, you can easily activate it via a feature flag parameter. This is how it works:

    1. Open the tracking setup page
      In your dashboard, go to the tracking setup page (under "Go to Tracking Setup") and then click on "Analytics Connection".
    2. Add the feature flag parameter after your client ID
      • Remove the part of your URL up to the client ID including the #:
        (e.g. https://app.varify.io/settings/client/910#/analytics-connection)
      • Now add the following parameter: ?varify-feature=BIGQUERY
        (e.g. https://app.varify.io/settings/client/910?varify-feature=BIGQUERY)
    3. Reload page

    After adding the parameter and refreshing the page, the option to connect to BigQuery should be visible under Analytics Connection.

    Connect Varify.io with BigQuery

    Once you have activated the function via the feature flag, you can use it to its full extent.

    Either connect an existing GA4 BigQuery project or create a new project with the one-click auto setup and connect it to Varify.

    You can find detailed instructions on how to connect Varify with BigQuery here:

    All posts about BigQuery and Varify

    In these articles, we will show you step by step how to link Varify with BigQuery to evaluate your experiments even more efficiently. If you have not yet created a BigQuery project, we will also guide you through the setup and connection with Google Analytics 4 (GA4).

  • First steps