BigQuery integration in Varify
Table of contents

Step 1: Activate the function in Varify.io
The use of BigQuery is currently not yet enabled for all users. However, you can easily activate it via a feature flag parameter. This is how it works:
- Open the tracking setup page
In your dashboard, go to the tracking setup page (under "Go to Tracking Setup") and then click on "Analytics Connection". - Add the feature flag parameter after your client ID
- Remove the part of your URL up to the client ID including the #:
(e.g. https://app.varify.io/settings/client/910#/analytics-connection) - Now add the following parameter: ?varify-feature=BIGQUERY
(e.g. https://app.varify.io/settings/client/910?varify-feature=BIGQUERY)
- Remove the part of your URL up to the client ID including the #:
- Reload page
After adding the parameter and refreshing the page, the option to connect to BigQuery should be visible under Analytics Connection.

Connect Varify.io with BigQuery
Once you have activated the function via the feature flag, you can use it to its full extent.
Either connect an existing GA4 BigQuery project or create a new project with the one-click auto setup and connect it to Varify.
You can find detailed instructions on how to connect Varify with BigQuery here:
All posts about BigQuery and Varify
In these articles, we will show you step by step how to link Varify with BigQuery to evaluate your experiments even more efficiently. If you have not yet created a BigQuery project, we will also guide you through the setup and connection with Google Analytics 4 (GA4).
What is BigQuery?
Connect BigQuery with Varify
Set up BigQuery project
Create BigQuery project automatically with one click
Create a new project with the one-click auto-setup
Learn more
Create BigQuery project manually
Simply create a new BigQuery project in just a few steps.
Learn more
Set up cost control
Keep an eye on possible costs for BigQuery by setting up a cost control.
Learn more
Project and report options
Create BigQuery project manually
Simply create a new BigQUery project in just a few steps.
Set up cost control
Keep an eye on possible costs for BigQuery by setting up a cost control.
Connect Varify with BigQuery
Connect Varify with BigQuery and analyze your experiments with raw data.
Create BigQuery project with auto setup
Connect Varify with BigQuery and analyze your experiments with raw data.
Connect Varify with BigQuery
Connect Varify with BigQuery and analyze your experiments with raw data.
First steps
Tracking & web analytics integrations
- Tracking with Varify
- Manual Google Tag Manager tracking integration
- Automatic GA4 tracking integration
- Shopify Custom Pixel Integration via Google Tag Manager
- Shopify Tracking
- BigQuery
- PostHog evaluations
- Matomo - Integration via Matomo Tag Manager
- etracker integration
- Piwik Pro Integration
- Consent - Tracking via Consent
- Advanced Settings
- Tracking with Varify
- Manual Google Tag Manager tracking integration
- Automatic GA4 tracking integration
- Shopify Custom Pixel Integration via Google Tag Manager
- Shopify Tracking
- BigQuery
- PostHog evaluations
- Matomo - Integration via Matomo Tag Manager
- etracker integration
- Piwik Pro Integration
- Consent - Tracking via Consent
- Advanced Settings
Create experiment
Targeting
Reporting & evaluation
- GA4 reporting in Varify.io
- BigQuery
- Segment and filter reports
- Share report
- Audience-based evaluation in GA4
- Segment-based evaluation in GA 4
- PostHog Tracking
- Matomo - Results analysis
- etracker evaluation
- Calculate significance
- User-defined click events
- Evaluate custom events in explorative reports
- GA4 - Cross-Domain Tracking
- GA4 reporting in Varify.io
- BigQuery
- Segment and filter reports
- Share report
- Audience-based evaluation in GA4
- Segment-based evaluation in GA 4
- PostHog Tracking
- Matomo - Results analysis
- etracker evaluation
- Calculate significance
- User-defined click events
- Evaluate custom events in explorative reports
- GA4 - Cross-Domain Tracking
Visual editor
- Campaign Booster: Arrow Up
- Campaign Booster: Exit Intent Layer
- Campaign Booster: Information Bar
- Campaign Booster: Notification
- Campaign Booster: USP Bar
- Add Link Target
- Browse Mode
- Custom Selector Picker
- Edit Content
- Edit Text
- Move elements
- Hide Element
- Keyword Insertion
- Redirect & Split URL Testing
- Remove Element
- Replace Image
- Responsive Device Switcher
- Style & Layout Changes
- Campaign Booster: Arrow Up
- Campaign Booster: Exit Intent Layer
- Campaign Booster: Information Bar
- Campaign Booster: Notification
- Campaign Booster: USP Bar
- Add Link Target
- Browse Mode
- Custom Selector Picker
- Edit Content
- Edit Text
- Move elements
- Hide Element
- Keyword Insertion
- Redirect & Split URL Testing
- Remove Element
- Replace Image
- Responsive Device Switcher
- Style & Layout Changes