Web analytics integrations
Which tracking setup do you need?
This interactive finder will guide you to the right Varify tracking setup. Choose your platform and your web analytics tool, and we'll show you the exact setup.
1. which platform does your website/online store use?
2. which web analysis tool do you use?
Select your tool to get the right tracking setup for the Varify.io setup.
3. how have you integrated the Google Tag Manager into your Shopify store?
In many Shopify stores, the Google Tag Manager is integrated via a so-called custom pixel. Please check how the GTM is integrated in your store.
4. how is your Google Tag Manager operated?
Choose whether your GTM setup runs classically on the client side in the browser or as a server-side container.
3. how is your Google Tag Manager operated?
Choose whether your GTM setup runs classically on the client side in the browser or as a server-side container.
Matomo Tracking Integration
Here you can find all information about the Matomo Tracking Integration.
To the Matomo tracking setupetracker Tracking Integration
Here you can find all information about the etracker tracking integration.
To the etracker tracking setupPiwik Pro Tracking Integration
Here you can find all information about the Piwik Pro tracking integration.
To the Piwik Pro tracking setupPostHog Tracking Integration
Here you can find all information about the PostHog Tracking Integration.
Go to PostHog Tracking SetupGoogle Analytics 4 Tracking Integration
Here you can find all information about the Google Analytics 4 tracking integration.
To the automatic GA4 tracking setupTo the manual GA4 tracking setup
GA4 setup with server-side GTM
For server-side tracking, we only recommend manual setup.
To the manual GA4 tracking setupGoogle Analytics 4 Tracking integration in Shopify
Here you can find all information about the Shopify + GA4 tracking integration.
To the automatic GA4 tracking setupTo the manual GA4 tracking setup
Google Analytics 4 Tracking integration in Shopify with server-side GTM
For server-side GTM setups in Shopify, we recommend the manual setup.
To the manual GA4 tracking setupGoogle Analytics 4 Tracking integration in Shopify with GTM as custom pixel
You can find the right instructions for Custom Pixel implementations here.
To the Shopify Custom Pixel Tracking SetupGoogle Analytics 4 Tracking integration in Shopify without GTM
Here you can find the automatic setup for GA4 without Google Tag Manager.
To the automatic GA4 tracking setupGoogle Analytics 4 Tracking integration without GTM
Here you can find the automatic setup for GA4 without Google Tag Manager.
To the automatic GA4 tracking setup