Robin Link
Bridges data and psychology — and ensures Varify's A/B test results are statistically valid.
About Robin
Robin is Growth Manager at Varify.io and responsible for the statistical methodology of the platform. His focus: the intersection of data and psychology.
After his Bachelor of Science, Robin is currently studying Digital Business Systems at Technische Hochschule Würzburg-Schweinfurt (THWS) and works hands-on at Varify on conversion topics — from above-the-fold optimization and usability tests to complex statistical topics like Group Sequential Design (GSD) and mixture Sequential Probability Ratio Test (mSPRT). Robin drives the methodology comparisons at Varify that ensure the sequential procedures implemented in the tool maintain their type-I error rates and remain robust for real A/B tests.
On the Varify blog, Robin has already written numerous articles — from foundational glossaries (Above the Fold, Bounce Rate, Conversion) to platform-specific A/B testing guides (Shopify, WordPress) and data analytics topics.
Areas of Expertise
Career & Achievements
- B.Sc., THWS Würzburg-Schweinfurt
- Currently: M.Sc. Digital Business Systems, THWS Würzburg-Schweinfurt
- Growth Manager at Varify
- Owner of statistical methodology (GSD/mSPRT) at Varify
- Active author on varify.io/blog (glossaries, platform guides, data analytics)
Ask Robin directly
Questions about A/B testing statistics, sequential testing, or data analytics? Reach out to him on LinkedIn.
Message on LinkedIn