Run Varify straight from
your AI assistant.

The Varify MCP connects Claude to your Varify account. Create experiments, set targeting and traffic, and read results in plain language, without opening a single settings screen.

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  • Works with
  • Claude
  • Claude Code
  • ChatGPT
  • Cursor

From one sentence to a live test

Watch Claude set up an A/B test in Varify, from the first prompt to the running experiment.

Everything you do in Varify, now in a sentence

Tell Claude what you want to test. The Varify MCP turns it into the right actions in your account.

  • Create and manage experiments

    Create new experiments with their variations, then edit, duplicate, pause or archive existing ones.

  • Split traffic

    Adjust the traffic allocation between variations whenever you need to.

  • Set the targeting

    Define page and audience targeting, for example by URL, device, browser or UTM parameters.

  • Switch tracking on or off

    Turn tracking on or off for each experiment, as the test needs it.

  • Read the results

    With GA4 connected, ask for results in the chat, including daily reports and revenue analyses from your GA4 data.

  • Every client at a glance

    Working as an agency? Get an overview of all client accounts you manage in your agency account.

Just type what you want to test

Describe it in your own words. The Varify MCP does the rest.

  • How did the pricing test do yesterday?
  • Set the homepage hero test to 80/20.
  • Duplicate the checkout test for desktop only.
  • Which tests are live across my clients?
  • Pause every test targeting the newsletter UTM.
  • Turn off tracking for the staging test.

Connect Varify MCP in two steps

Switch the MCP on in Varify, then add it to your AI tool. No API key to copy, no code to write.

Which AI tool do you use?

  1. Switch on the MCP in Varify

    In your Varify account, open „Connectors“ and switch on the Varify MCP.

    The Varify MCP card in the Connectors view, with its on switch and a link to the documentation.

  2. Add it to your AI tool

    Use the server URL below, then log in to Varify and grant access.

    • ClaudeVarify is listed in Claude's connector directory: browse the connectors in Claude, pick Varify and click „Connect“. You can also connect by URL: open Settings › Connectors, click „+“ › „Add custom connector“ and enter: https://app.varify.io/mcp
    • Claude CodeRun one command in your terminal: claude mcp add --transport http varify https://app.varify.io/mcp

You stay in control

Your login, your approval, your accounts. The assistant only does what you allow.

Permissions

You decide what the assistant may do

When you connect, you log in to Varify yourself and approve the access. You choose which accounts the assistant may act on.

Varify authorization dialog: Claude asks for permission to view, create, edit, start and stop experiments and to toggle tracking, and to pick the accounts it may act on.

Same API

Built on the Experiment API

The MCP uses the same Experiment API you can use for your own integrations.

Results

Your numbers, from GA4

Reports come from your connected GA4 data, so the chat shows what your analytics shows.

Agencies

One chat for every client

Manage experiments for every client in your agency account from the same conversation.

See the Varify MCP in action.

Choose how you want to get started.

Demo CallRecommended

30 minutes with a CRO expert, live on your site.

  • We set up a first experiment from the chat together
  • You see results read straight from your data
  • A clear answer on whether the MCP fits your workflow
Book a demo call
Free 15-day trial

Prefer to try it yourself? Add the snippet and connect your AI tool.

  • Full feature access for 15 days
  • No credit card required
  • Set up in minutes
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